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Showing posts with label Sony Pictures. Show all posts
Showing posts with label Sony Pictures. Show all posts

Monday, February 23, 2015

What makes a film popular?



Amazing films come from a great script being combined with talented actors, who have been cast in the right role, a crew that uses innovation rather than shocking the audiences' senses with sex and violence, and a distributor, who has the vision to give the audiences original content. Never Can Say Good-bye has the romance of Ghost, the suspense of The Others and the plot twists that will satisfy the millions Dark Shadows fans.

We have the interest, but not yet the commitment of a distributor.  The Michigan Film Incentive and product placement will give us a great P & A budget, which will give us better bargaining power with distributors and  Theatrical chains.  We grandfathered it into Section 181 of the Jobs Act.  We will do everything possible to give the investor(s) an active role so they can used the federal tax deduction on both their passive and active income.

We have an amazing cast and crew, who will give Never Can Say Good-bye the highest production standards.  It will touch audiences' hearts as they are scaring their socks off.

Join our team for the opportunity to make a good profit, while being able to be proud of being part of an amazing film




 If you were given a second chance, would you choose love or revenge?




Website

Love can be a blessing or the curse that destroys an entire town.
Have you ever met someone and suddenly felt love or hate? Did you wonder why? What if you had forgotten the reason? Would you want to remember if it could save you life?
Never Can Say Good-bye is a paranormal thriller-horror that combines a traditional ghost story with unique twists.







Thursday, January 8, 2015

Will she take the revenge that she was denied in the past?





Sara Jane's soul was locked away until the sacrifice of another frees her to incarnate. She created a new life free of the old ties until the manipulations of another brought her back to the place where she was trapped and betrayed by the man she loved.    Will she find the way to forgive them all or will she take the revenge that she was denied in the past?

Never Can Say Good-bye is a paranormal thriller, which is much like Ghost, The Others, and the original TV series Dark Shadows. We already have cast and crew attached, including Sally Kirkland, Conrad Goode, Kimberly Estrada, Bill Hayes, and Sharon Smyth Lentz as well as the amazing A-listers of the future: Lillian Lamour, John Thomassen, Niki Cipriano, and Sean Harmon.













I have been communicating with a distributor. Although she can't give us a commitment at this time, she is very interested in our progress and has repeatedly asked to be kept up to date.


Though the weekly notifications that Slated sends out I know that that last week we had 30 investors worth $96 million USD tracking Never Can Say Good-bye. Horses and Heroes has $31 million USD tracking it. I suspect they are waiting for first money in or a distribution deal. This is the reason we are willing to give an extra percentage point for the first money.

Although we can't guarantee anything financially, I can say will confidence that we will make our investors proud as well as it is very likely a good profit,  To learn more about the who and what of Never Can Say Good-bye as well as watch our videos and listen to our music, please visit our website http://cproduction5.wix.com/cosmos-productions-#!page2/cjg9













Friday, July 11, 2014

Love can be a blessing or a curse

Love can be a blessing or a curse.

Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that they  don't understand and cannot control. When they again meet  their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide.  The question is, "Can they
overcome their tragic past or will they be doomed to repeat it?"

Never Can Say Good-bye-when love and hate survive death.is a traditional ghost story with a unique twist.  It combines the best elements of a paranormal thriller with that of a horror to create a suspenseful tale, which asks, "If you were given a second chance, would you choose love or revenge?"





















http://www.slated.com/films/30655/

Website




Monday, May 5, 2014

Why investing in independent films is safer than the stock market

As with all investments, Never Can Say Good-bye brings with it some risk. However, it is likely to be profitable because of its genre, its cast, and its low budget.  Paranormal films nearly always do well, especially in the foreign markets and with the 18-35 demographic.  Our cast includes very talented experienced actors with strong fan bases as well as upcoming newbies.  Our low production budget with innovative production values will produce a quality film that will have a low breakeven point.  The high P & A budget combined with the new digital marketing techniques  will increase our exposure both in traditional venues as well in the new Internet and with the mobile devices.  Never Can Say Good-bye will intertwine  the best of the traditional with the best of the modern to create a film that has the right message at the right time and the ability to reach not only the specific target audience, but it will also attract the general audiences as well.  Additionally, the paperwork has been done to grandfather Never Can Say Good-bye into Section 181 of the Jobs Act, which gives investors a special K-1 federal tax deduction.





"Instant karma is going to get you."
John Lennon

Have you ever met someone and suddenly felt love or hate? Yet for the life of you couldn't remember meeting them. Did you wonder why? Would you want to remember if it could save your life?

Elizabeth was asked by her mentor to teach a writing course at the small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn't understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, "Can they overcome their tragic past or will they be doomed to repeat it?"


To learn more please visit Never Can Say Good-bye's website.

Wednesday, September 4, 2013

Paranormal Film Seeks Investors and Distribution





" Instant Karma is going to get you."
                                       John Lennon

Have you ever met someone and suddenly  felt love or hate? Yet for the life of you couldn't remember  them.  Would you want to  remember? Would you want to know if it could save  your life?


Never Can Say Good-bye is a paranormal thriller  feature film with the  logline love and hate survives death


http://tirgana.wix.com/never-can-say-good-bye/home

Please like our Facebook page:
https://www.facebook.com/Nevercansaygoodbyeparanormalfilm/info
Courage isn't the lack of fear, but the ability to set it aside and  focus on what is truly important





Friday, April 26, 2013

What would you do with a second chance?


" Instant Karma is going to get you."
            John Lennon

Have you ever met someone and suddenly felt love or hate? Yet for the life of you couldn't remember meeting them before. Did you wonder why? Would you want to remember? Would you want to know if the knowledge would save your life?

Elizabeth was asked by her mentor to teach a writing course at the small college.   Since she never forgets a kindness, she reluctantly agrees..  Arriving in town, she instantly regrets her decision.  She wants to run, but she is honor bound to stay.    Even as a the ghost of a  small child begs  her to forgive, the  memories of another time arouse feelings she doesn't understand and are unable to control.  When she  meets Shane, Elizabeth is overwhelmed with hatred. The feeling is mutual as Shane redirects her jealousy and rage from Lynne to Elizabeth. By the time Elizabeth  realizes what is happening it is too late to run.   Can she and the others learn how to forgive and remember the love before the jealousy, hatred and need for revenge once again take over their lives?

“Never Can Say Good-bye” is a traditional ghost story with a  logline love and hate survive death.


http://www.theresachaze.com/NeverCanSayGoodbye.html


 

Tuesday, October 19, 2010

Operation Home Base: A New Military Series



OPERATION HOME BASE-No good deed goes unpunished. To read the proposal and an excerpt of the pilot go to
http://www.theresachaze.com



U.S. Military Killed in Action:


Iraq:10/18/10: no reports current: 4758
Afghanistan:10/1810: 3 current: 1353

IRAQ:
Wounded Total (to 4/30/10): 54,834
Killed in Action, September, 2010: 7
Wounded, April,2010: 40
Iraqi Civilians Killed: 1,366,350

AFGHANISTAN:
Wounded Total (to 6/30/10): 6,773
Killed In Action,September,2010: 56
Wounded, May, 2010: 406
Wounded, June,2010: 517

> KILLED IN ACTION:
SSG Sean G. Landrus, 31, U.S. Army, Thompson, Ohio (hostile fire--IED attack)

SGT Travis A. Mothart, 23, U.S. Army, Brownsville, Oregon ( hostile fire-IED attack)

SSG Lester O. Kinney II, 27, U.S. Army, Zanesville, Ohio (hostile fire--IED attack)

SGT 1ST CLASS James T. Hoffman, 41, U.S. Army, Whitesburg, Kentucky ( hostile fire-IED attack)

2ND LT Luke S. James, 24, U.S. Army, ________ Oklahoma (hostile fire-IED attack)

SGT Cory R. Mracek, 26, U.S. Army, Hay Springs, Nebraska (hostile fire-IED attack)

CAPT Mathew J. August, 28, U.S. Army, North Kingstown, Rhode Island (hostile fire--IED attack)

1ST LT Adam G. Mooney, 28, U.S. Army, Cambridge, Maryland (non-hostile--helicopter crash)

SSG Christopher Bunda, 29, U.S. Army, Bremerton, Washington (non-hostile-drowning)

CWO Patrick D. Dorff, 32, U.S. Army, Buffalo, Minnesota (non-hostile--helicopter crash)

PFC Ervin Dervishi, 21, U.S. Army, Fort Worth, Texas (hostile fire-RPG attack)

SGT Randy S. Rosenberg, 23, U.S. Army, Berlin, New Hampshire (hostile fire--car bomb )

Friday, October 1, 2010

Never Can Say Good-bye: A Paranormal Romance



Never Can Say Good-bye is a paranormal romance reminiscent of the Reincarnation of Peter Proud and Fatal Attraction. Elizabeth arrives in Coyote Springs to help a friend. Instead she learns that love and hate survive death.


To read an excerpt of the script go to www.theresachaze.com

Thursday, September 9, 2010

Interview with Producer and Networking Expert Stephen Mitchell

Until You Walk the Path, You Don’t Know Where it Goes will be hosting producer and networking expert, Stephen Mitchell on September 12 at 5 pm eastern.

Although born and raised in Southern California, Stephen Mitchell began his film making career in Paris, France with the satirical Montmartre, followed shortly by The French Chef, which starred the Cesar-winning actor Philippe Leotard. Since returning to California, Stephen has written, produced and directed 12 movies, created and produced more than a thousand televised one-act plays and the critically-acclaimed Confessions web and (Interview) television series. He judged Best Directing in a Comedy Series for the Cable ACE awards during the last nine years of its existence. In 2001, he authored the book How to Start a Hollywood Career Without Having to Go There.

In 1980, Stephen founded an entertainment industry think tank in the guise of a repertory company for film and television labeled The New Hollywood Studio System. In the repertory environment, Stephen authored a number of intellectual properties including the Action/ReAction technique for actors and a curriculum for writer/directors; both bearing directly on advertising and marketing concerns. .In formulating the New Hollywood Studio System, he felt it was important to take into account the present-day dynamics affecting the world of entertainment content, advertising and public relations as well as the development and management of talent..

In 1985, Stephen pioneered a unique application of product integration in branded entertainment with his cable TV series (Interview). .I wanted to sell a product that nobody wanted to a public that had an aversion to buying. It was important to him that the show, which was actually a 28-minute commercial, be perceived as entertainment and not as a product pitch. Furthermore, it was imperative that, in purchasing the product, the buyer was made to feel part of a select group of cognoscenti.. The series was lauded by critics and attracted a cult following that included Oscar, Emmy, Peabody and Grammy winners. It succeeded in attracting buyers for his ideas and garnered a first-look deal for him with Tri-Star Pictures. (http://www.cineparis.net/ints/int.html)

Mitchell has been one of the driving forces behind InterFund. A new business social networking site, which provides entrepreneurs and project originators with a venue in which to privately expose their business plans to qualified and vetted funders. It is often the case that networking groups suffer from the fact that the membership consists entirely of those seeking funding and lack parties able to bring funds to a project. http://interfund.biz

Currently, Mitchell is producing a documentary on the Ferrari GTO, one of which he used to own, and he is co-producing a documentary on the tobacco industry with Charlie Evans Jr (The Aviator).

Tune in at http://www.blogtalkradio.com/theresachaze on September 12 at 5:00 pm eastern to learn more about film industry from insider Stephen Mitchell.. The phone lines and chat will be available for those who wish to talk to Mitchell call (347) 324-3745 or Skype is available by using the click to talk on the show page.. The interactive chat room is also available.

Thursday, July 22, 2010

Paranormal Romance Film Set in Michigan



A paranormal romance set in Michigan, Never Can Say Good-bye is The Reincarnation of Peter Proud meets Fatal Attraction. To read an
excerpt click here
.


Winning the 2006 International Gloria Film Festival and placing in the Greenlight Project, Never Can Say Good-bye is a paranormal romance that connects the present with the logging industry of the 1900. To help a friend, Elizabeth agrees to teach a writing course at a small college. She expects to find a sleepy town with a long history, but instead becomes the target of violently jealous woman and past mistakes she is only beginning to remember. When love leads to vengeance, it is best to say good-bye.

www.theresachaze.com

Wednesday, July 21, 2010

Traverse City Film Festival 2010

One of the great things about the Traverse City Film Festival is the chance for everyone to meet, discuss and learn about movies with the many incredible directors, producers and actors who come to TC for this one week each year. This year the festival will run from July 27-August 1, 2010.
And this year we have some fantastic opportunities for you to participate with our free panels, our expanded TCFF Film School and our new TC Film Forum in the Park. Please take the time to attend these events and experience, up close and personal, the filmmakers who have come here to share their ideas and talents with us.

Tickets to the film school sessions (just $5!) go on sale on Wednesday at noon online at traversecityfilmfest.org, at the box office at 300 E Front Street in Radio Center, and by calling 231-922-8903 (limit 4 tickets per person).

Here's what we've lined up for next week's festival:

FREE MORNING PANELS

Each morning at 9:30 you can come to one of the most popular events at the film festival: the daily morning panels the City Opera House. It's free, and we start handing out tickets at 8:30 am to guarantee seating. Don't miss these entertaining, provocative panels (click here to read full descriptions of this year's panels):

WEDNESDAY: Film Literacy: How to Be Smart by Going to the Movies in a Dumbed-Down Society -- with film professors from the University of Michigan, visiting filmmakers, and Michael Moore

THURSDAY: An Intimate Interview with America’s Premier Indie Film Moguls -- with the co-presidents of Sony Pictures Classics, Michael Barker and Tom Bernard, who will receive Lifetime Achievement Awards

FRIDAY: We Live in Cuba and We Make Movies -- with four Cuban filmmakers who have traveled from Havana to the Caribbean-blue waters of northern Michigan

SATURDAY: Here Comes Trouble: Eight Documentary Filmmakers Tell Us How They Did It, and Lived to Tell -- with Michael Moore and visiting documentary filmmakers, who may include Scot McFadyen and Sam Dunn (“Rush: Beyond the Lighted Stage”), Judith Ehrlich and Rick Goldsmith (“The Most Dangerous Man in America”), Josh Fox (“GasLand”), Mark Lewis (“Cane Toads: The Conquest”), Nicolas Rossier (“American Radical”), Lee Storey (“Smile ‘Til It Hurts: The Up With People Story”) and Michael Webber (“The Elephant in the Living Room”)

SUNDAY: The Comedy Panel -- with Michael Moore, festival favorites Jeff Garlin and Sabina Guzzanti, and visiting filmmakers

TCFF FILM SCHOOL

Hugely popular last year (with many classes sold out), we are expanding it this year to two master classes a day. And we've moved into onto the film fest bus loop at NMC's Scholars Hall (next to Milliken Auditorium). These classes are open to people of all ages. They are not speeches or panels; they are practical, hands-on learning experiences for anyone interested in making their own movies or videos. And each class is only five bucks:

WEDNESDAY at 12 noon: Sound is More Important Than Picture

WEDNESDAY at 3 pm: Screenwriting

THURSDAY at 12 noon: How To Make a Short Film

THURSDAY at 3 pm: Bill Plympton: Animation Master Class

FRIDAY at 12 noon: Acting for the Camera

FRIDAY at 3 pm: Making (and Financing) Your Film in Michigan

SATURDAY at 12 noon: Situational Ethics in Documentary Filmmaking

SATURDAY at 3 pm: Storytelling Through Documentary

TC FILM FORUM IN THE PARK

Ever wish, as you leave a great movie, that you could go talk about what you just saw with the people you saw it with? Starting with this year's fest, you can! Each day, twice a day, you are invited to Lay Park on Union Street to join us and your fellow festivalgoers to sit down and discuss nine of this year's movies. We'll have a moderator and often the filmmaker will be present. It's free, it's outdoors, we'll have refreshments (and there will be free live musical performances before and after the discussion sessions, from noon to 7 pm each day) and it'll be a great way to meet all the interesting people who've come here from across the country to watch movies. We think this will a very cool way to spend an hour and take a break from all the movie-watching. Think of this as a movielovers "be-in." Be there! I will!

Wednesday, July 28

“Budrus” -- after 12 noon movie

“12th & Delaware” -- after 3 pm movie

Thursday, July 29

“Waiting for ‘Superman’” -- after 12 noon movie

“Restrepo” -- after 3 pm movie

Friday, July 30

“American Radical” -- after 12 noon movie

“8: The Mormon Proposition” -- after 3 pm movie

Saturday, July 31

“The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers” -- after 12 noon movie

“GasLand” -- after 3 pm movie

“Strawberry and Chocolate” -- after 6 pm movie

So there you go! Lots of free stuff to enjoy the week and expand your consciousness. We're putting a lot of energy and focus into these gatherings and I assure you that you won't soon forget these interactive, egalitarian experiences at the Traverse City Film Festival. I look forward to seeing you there.

Monday, July 19, 2010

What do you Think of Television Programming: A Poll

I'm doing research for an article that I would really like help with. There are three poll questions to the right. I would appreciate if you would answer them. The first four questions are on the right. Please answer them first.

For the first two question, please answer the yes or no that fits your age group.

For those who answer the following questions by leaving a comment, I will send an a copy of my ebook, Nict for Ure Selfe (Not for Ourselves. You are welcome to write additional comments.

Growing up, what was your favorite TV show? Why?


Who was your favorite character (s) from it?


What is your favorite TV show now? Why?


Who was your favorite character (s) from it?


What is your age?


Do you think there is enough programming for your age group?


If you could change one thing in TV, what would it be?

Tuesday, June 29, 2010

Age Diversity in Television

Recently it was pointed out to me that I have been focusing on the older characters of Operation Home Base to the exclusion of the rest of the characters as a way of promoting the show to investors and sponsor. Instead of furthering my cause, it has diminished my chances of finding support in the entertainment industry.

Investors, sponsors, and networks’ consider those between 18-35 to be the prime demographic age group. They believe that in order to have hit show, whether it be television or film, this demographic needs to be courted by featuring characters from this age bracket. I, on the other hand, believe there is intelligent life out there, who will be attracted not by the age of the characters, but by the depth of the personality of the characters, complexity of the storylines and the quality of the production.

Although the older characters are very important to the show, they are only the support pillars for the storylines. OHB has always been based on diversity of age, gender and culture. The characters ages range from 7 to 70. Being the youngest in the regular cast, Tessa and Izzy are children, who are connected to the military families. Still children, they have learned how to live and function in the world of adults. Together, they learn how to be children. Walter Hummel is the oldest of the regular cast. At 71 years, he has survived his own military career and has retired into civilian life. His experiences go back to the Korean War as well as many of the subsequent conflicts. These are the bookends; most of the remaining characters’ ages fall between them.

The older characters are important simply because they are the pillars of the show. In order to fully understand how deeply the emotional traumas cut into a person’s soul, you have to have lived and survived it.. It is through them at that younger staff members will learn how to help others. It is this reason I focused on introducing them first. Without Walter, Deek, Martin, Elaine, Lorelei, and Michael, the OHB would have no credibility. In addition, there will be semi-regulars and guest stars, who are also of an age; they will reflect real life and keep the show honest. It is their experience, wisdom and personal challenges that create the healing atmosphere that the rest will build from.

The 18-35 age group will be well represent as regular cast, semi-regulars and guests. However, these characters will not just be chip beef--chippies in bikinis and beef cake. Each will have depth and character, which make them individuals with personal challenges, desires, and faults. No one will be perfect. No one will be completely evil. What they will be are real people that viewers of all ages will be able to identify with as family members, friends, and the person they see in the mirror.

Master Sergeant Stella Garcia is OHB’s Casualty/mortuary officer. Half Potawatomi half Mexican, Stella Garcia is woman in her late 30’s who planned to be a career soldier; however, the IED, which took her left leg, ended her active field duty. She is the only active duty member of the OHB staff. Emotionally and physically injured, Stella finds her way back to life and love. She learns how to find happiness in spite of her disability.

Being the youngest member of the OHB staff, Debra Anne Lee is more than capable of holding her own not only with the rest of the staff, but also military personnel from the lowest to the highest ranked. As the Red Cross Liaison, Debra Anne would be assisting family members in communicating with military personnel through official channels. In her mid to late 20’s, she is a newly wed, whose husband was deployed shortly after their wedding. She will show how military families survive the separation both as a professional and a wife, who never knows when or if her soul mate will be coming home.

Randi Cullen is the thirty-something legal advocate. She grew up as Marine brat until her mother divorced her father early in her childhood. Eventually her mother remarried and moved across country, taking Randi and her brothers away from the military way of life Although both of her older brothers enlisted right out of high school, Cullen both loved and hated the military. She loved the discipline and the service, yet she blamed it for the loss of her father. Unlike her brothers, she followed her step-father’s example by becoming a top litigator before she reached her 30th birthday. However, she never forgot her birth father. She met Deek while searching for him. They became close friends, who tried to take the relationship to the next level.

In her early 20’s, Denise O’Dell is a third year law student, who started as a volunteer with OHB as a receptionist/gopher. As a regular member of the cast, she will help Randi deal with legal issues and help keep the office organized. A bright, intelligent, and ambitious woman of African-American decent, she works hard to make a difference. Although she doesn’t have any direct connection to the military, she has chosen to step up to help simply because she cares and she sees the need.

Special Agent Simon Behan is also African-American. He will be a reoccurring character.. In his early 30’s, he has a proud family man. Coming from a law enforcement heritage, Behan was recruited by NCIS after he help clear a Marine of murder charges. By speaking the truth, he broke the Blue code and put himself at risk. His choice not only put him at odds with his co-workers, but with his own family.

In his mid twenties, Shawn Michael Knox is Deek’s hand picked assistant, who frequently disappears without explanation. Self assured, Knox diffuses personal questions with humor. A combination of computer geek and profiler, his charming personality and sex appeal gets him where he needs to be and what he needs to have. Although he is sexually desirable, he appeal comes from his good heart, quick wit, and the courage, which comes from his soul. His secrets and his inability to give a straight answer about his past will keep him a mystery to both the other characters and the viewer for the first two seasons.

Family members and people who come to OHB for help will also fall into the younger age group. Stella and Debra Anne both have siblings who will visit on occasion. Lorelei’s children are in their twenties and early thirties. Elaine’s daughter, Amanda will be a very important reoccurring character. In her late twenties, she is a Lieutenant Colonel in the Air Force. As a character, she plays an important role in understanding not only women who serve, but she will show how military personnel find the balance between duty and caring for their children. Most military personnel and their families that will need OHB’s help will be in their late teens and twenties. Although most will appear as guest stars on the show, they will add age and ethic diversity.

Operation Home Base is far from being an old folks show. In reality, it will actually portray the diversity and challenges of life, becoming the first true family of man drama since MASH.


To read the full proposal go to www.theresachaze.com

Thursday, May 27, 2010

Interview with the Creator of the Newest Military TV Series



Interview with the Creator of the Newest Military TV Series
By
Stephen Mitchell

Recently, I had the opportunity to talk to writer Theresa Chaze about her new military series, Operation Home Base, and her other upcoming projects.

Stephen: I’ve read your proposal, pilot and the first season. You have been describing Operation Home Base as the newest military series, yet most of the stories are civilian based.

Theresa: First and foremost, OHB is about people. Although, I decided focus on military personnel, vets and their dependants, civilians also faces the same issues. I know the military and I care. I never really had the discipline to enlist myself, but I have a great deal of respect for those who do put their lives on their line. Like so many people, I never really considered what the families go through when their loved ones are deployed. Those who have loved ones who serve pull double duty with one foot in both military and civilian worlds.

Stephen: What inspired you to create OHB?

Theresa: A very good friend of mine used to volunteer for the Red Cross. The stories I heard planted the idea. But passing messages wasn’t active enough to create an hour drama. After doing research, I found several organizations who were helping military families, including one called Operation Homefront.



Stephen: From where do your your story lines come?

Theresa: From the back pages of newspapers. Unless a vet or military personnel does something really naughty, their stories don’t make the front page. I will also be using history. WWII, Korea, and Vietnam--they all have stories that need to be told. Some of them won’t be so nice to hear. But the healing has to start somewhere. So many vets came back and just buried what happened. But no matter how deeply they dug or how much denial they dumped on top of it, those experiences don’t just disappear or heal themselves.

Stephen: Can you give a few more examples from the first season?

Theresa: A Marines therapy dog was killed by two people just for the hell of it. His story will not only raise awareness about therapy dogs, but it is also the basis of a fund raiser on the show that I would really like to see blend into real life.

Someone in the had intercepted letters sent to military personnel, serving over seas, and wrote “Returned to sender. Deceased.“ Can you imagine what it felt like for the friends and family members to get their letters back? The Post Office traced the letters back to one of their hubs. Toward the end of the first season, this real life event will become Michael’s obsession.

Stephen: How does OHB compare with other dramas?

Theresa: I looked to the most successful dramas as my models: MASH, Medical Center, NCIS, Criminal Minds, Little House on the Prairie, The Waltons, The CSIs. I took the best pieces of all of them, added in real life and mixed well.

Stephen: I'm surprised to hear you list Little House and The Waltons.

Theresa: Both shows were about family. That is the foundation OHB is build on. Not only the families of vets and military personnel, but the brother and sisterhood of the military. The Marines say Semper Fi, but the concept applies to all the branches as well as to service in general. The Army vs. Navy game might have them fighting on the playing field, but when push comes to shove there is only one team--The United States.

Stephen: Which is your favorite character?

Theresa: I love them all, but I have a special fondness for Walter. He is going to be a lot like JR; the viewers will love to hate him. The thing about Walter is that he is all about family and country. Everything he does is motivated by those two things. It is the blind spot that others will use against him. He is the apex of the conspiracy or so it will seem, but even Walter doesn’t know who he is actually working for. But that is further down the road than I would like to talk about.

Stephen: I’ve noticed that most of your cast choices are older. Why?

Theresa: The characters and actors have to be older to have the experience to truly understand. Until you lived a little life, there is no way you can bring that kind of wisdom to the table. It would be very easy to bring beef cake and bikini’s to the table; that is what most shows are doing these days. But OHB is swimming in the deep end of the pool. The characters have issues. They are damaged on many levels, but in spite of all their pain, they still are willing to help others heal even if they can’t help themselves.

My site address is www.theresachaze.com. It’s the best starting point to learn about me and Operation Home Base.

Monday, March 22, 2010

Making the Most of Advertising and Marketing Dollars




Product placement has been a blessing as well as a curse for the entertainment industry as it both financed and controlled television programming. Over the years the advertisers role has changed from sole sponsorship of individual programs to rotating commercials that have little or no connection to specific programs. Instead of content, advertisers use ratings as the yardstick as the deciding factor as to where to spend their marketing budget. However there is a third option available that would be advantageous to both program producers and advertisers. Products properly embedded into programs will not only positively market products and services at a lower cost, but will also subsidize production budgets thereby allowing the executive producers and the networks to air a higher quality of scripted programming.

In the early years of television, advertisers sponsored individual shows. The program quality and the product reputation were intertwined. The mutual branding gave the sponsor more control over the content of the program and to some extent the network that aired it. Texaco Star Theatre is an example of successful product sponsorship. It was a comedy-variety show that originated on radio in 1938; however, NBC picked up it up the June of 1948. Not only was the brand name featured in the show title, but Texaco featured its products and services throughout the show. It was blatant in your face promotion, but it was also done within the context of the show format. Texaco was taking credit for presenting good entertainment. In 1953 Texaco dropped its sponsorship, but Buick picked it up, changing the name of the show to The Buick-Berle Show. In 1954, the name was changed to The Milton Berle Show, which it was known by until it ended in 1956. Buick changed its sponsorship at the beginning of 1955-1956 season to the Jackie Gleason Show. In both cases, Texaco and Buick paid production cost to insure their products left a lasting positive impression on the viewers by embedding their products within the context of the entertainment.

Throughout the decades, single sponsorship dwindle to the point that it is currently nonexistent. It has been replaced by commercial breaks, making the advertising completely separate from the entertainment. Although initially the change has made it less costly for advertisers, it has also created a competition for placement for shows with higher ratings. With the diversity of products and the time limitation, networks and local stations not only charge on a sliding scale according to the ratings, but they no longer guarantee exclusivity during commercial breaks. In the current system, there is virtually no connection between the programming and the products. Sponsors buy ratings and demographics, nothing more.

Each system had both benefits and pitfalls. Embedding products takes advantage of the positive aspects television marketing, while eliminating most of the drawbacks. Implanting products within the entertainment will once again blurred the lines between content and advertising, but it will also more honestly reflected not only the product but its use in real life. By appropriately embedding the products within the context of action, the show looks and feels more realistic. Instead of drinking no named sodas, the characters would openly drink Coke, Pepsi, or another name brand. While continuing with the natural flow of the plot, characters could be shown shopping or dining at specific national chains. Nothing in the conversation would be directly promote anything, yet the natural movement of the camera would catch the distinctive logos of both the individual products or the national chain. If the characters needed to buy a coffee pot, they could be seen going into Walmart, walking through the store and choosing to buy a Mr. Coffee. The conversation would be about topics which furthered the plot until it came to deciding which Mr. Coffee they were going to buy. Once the decision was made, they would revert back to plot developing topics. It would be natural and reflect a real life situation.

In addition, by making the product or business a natural part of the scene, it not becomes an effective marketing tool, but also it becomes permanently embedded into the episode. No matter what time slot, network or products slotted for the official commercial breaks, every time that episode airs the embedded products will once again be marketed without any extra cost to the sponsors.

The major pitfall is if the product doesn’t fit the situation, character or plot. If it is forced into the program instead of seamlessly fitting into the scene, it will not only distract the viewer from the program but also create negative backlash for the product and the sponsor. One soap opera placed a woman’s magazine into the action of a scene. A male character was injured and a female friend gave him a copy of the women’s magazine to read to help pass the time. The two of them proceeded to spend time talking about the benefits of the magazine. If it had been done properly in the context of character and the situation, it could have been very effective. However, instead of being an effective marketing tool it came off as a badly written ad. The situation would have worked for another product such as the TV Guide. The female friend could have given him a copy as a way of him finding programming to keep his mind occupied while he recuperated. In addition, the writers could have easily added dialogue to generalize about the information found in the articles, which would have kept the piece timeless. As long as the dialogue was kept short and within the framework of the situation, scene would have been effective.

Products could be embedded at two levels: episodic and series. The only difference between the two would be the length of service of the product in the series. Episodic products would be short term, being found in one or two episodes, while series products would run an entire season or as long as the series aired. Whether short term or long, the effectiveness will depend solely on the how well the product fits into the plot. The key is to write in the product without over-shadowing the entertainment or slowing down the plot development. Clever blocking of both the actors and camera angles would eliminate the need of promotional dialogue, thereby limiting the negative impact of over exposing the products.

The executive producers and writers of Operation Home Base intend to embed both series and episodic products within their new military series. In the style of MASH and NCIS, Operation Home Base has a strong ensemble cast that will appeal to a broad demographic base that includes gender, ages, and ethnicity.  MASH focused on the effects of war and NCIS concentrates on  criminal situations involving military personnel. OHB will incorporate both while revealing the challenges military families face daily along with the conflicts that originate from involvement with civilians.  OHB could be best described as a family of man drama, which will show the best and worst of the human condition, whose broad base appeal will give it nearly unlimited product placement potential.

Who is responsible for buying the donuts will be one of the long standing jokes among the characters on Operation Home Base. It would be very easy to promote Dunkin Donuts within the show by simply showing the logo on the box as the characters choose their favorites. Non verbal cues such as seeing the character enjoying the donuts or the multiple empty donut boxes in the trash would promote product more than any dialogue that could be written. In addition, if they are lucky enough to sign on Tom Selleck to play the part of Deek, orange juice will be added to the morning staff meetings along with the coffee, tying in OHB to Selleck’s voice overs for Florida orange juice. In addition to the civilian promotion, OHB will show the sense of belonging and personal satisfaction to be gained through service in the military, not through heavy handed ads, but revealing what it means to be military through those who have lived the life.

Short term promotion will be handled with equal grace. The fundraising episode will not only help raise awareness for therapy dogs, but it will also be a fabulous opportunity to promote restaurants, musical groups, soft drinks, and real-life veteran’s organizations. Stella’s engagement presents a chance to showcase the rings from Kay Jeweler or another national chain as the couple chooses their rings.

As a non-profit agency, which helps military personnel and their dependants during crisis situations, there will be limitless opportunities to discreetly promote products and services. Whether it is home repair, telephone service, or in the case of the pilot episode, emergency support in the form of prepaid charge cards after a family who looses everything to a home fire, OHB will be able to effectively promote a diverse number products and services, while still being able to produce quality entertainment.. Sponsors will not only gain effective marketing for their products, but they will also gain the additional benefit of showing public support for the military, veterans and their families.

Thursday, January 21, 2010

The End of Soap Operas

There has been a great deal of talk both in and out of the industry about how the soap opera genre has run its course and should be phased out. These same people point the across the board falling rating without taking account or in some cases totally disregarding the changes in viewing habits, the societal changes and technological advancements. The genre fan base is not diminishing; in fact, it is expanding to included demographics that were previously embarrassed to admit their guilty pleasure. However, in recent years the genre has fallen victim to stagnation and network greed.

According to Nielsen, the number of viewers has been steadily decreasing. However, their outdated accounting methods do not take into account online viewing or delayed viewing. Instead they continue to rely on the diaries and equipment, which by passes all recording devices thereby ignoring a vast proportion of television viewers. With the busy schedules and easy access to recording equipment has given viewers the option to watch their favorite shows based on their own schedules; no longer tied to the networks’ timetable, viewers are able to watch their shows when they want and as many times as they wish.

It has been known for decades that the Nielsen diaries under reported daytime viewers, while propping up more “socially acceptable” programming. Many viewers simply didn’t want to acknowledge watching soap operas. For decades, it wasn’t cool to watch soaps. Yet as the storylines and characters became more complex and socially relevant, the stigma attached to watching them vanished. Characters and plots became topics of conversations not only across the back fences of homes as housewives gossiped, but also around the water coolers and in schools across the country.

Originally targeting stay at home wives and mothers, soaps focused on the family and romance. However, as the genre matured, suspense, drama and humor became an intrical part of their popularity. As the plots and conflicts became more intricate, soaps gained in popularity by broadening their appeal beyond house bound women. Although women continue to be the primary demographic, they are not the women of yesteryears. Instead of being housebound, many women have joined the work force; yet through the use of current and developing technologies, they have been able to keep up with their favorite soaps. One major difference that has developed over the decades is the age difference in the typical viewer. When soaps first appeared on television, the primary viewers were mid-teens to early thirties; however, as with the whole country, the median age of the soap viewer has risen to 37.6. Yet, network executives fail to take into account the both of these important changes in their viewership. Instead, they continue to court the younger viewers even though they don’t have the interest, loyalty or consumer spending power to attract the traditional soap advertiser.

In addition, unlike other programming, soaps have the unique advantage of being passed down from one generation to the next.


One only has to look at the popularity and the diversity at soap events to learn that the fan base hasn’t shrunk. Events sell out quickly. Mechanizing the soaps is a multi-million dollar industry. Magazines, websites, internet radio shows and blogs follow not only the soaps, but also the individual stars. Millions of dollars exchange hands

Soap operas are not diminishing in fans or popularity; they are suffering from stagnation and network greed. How many times can a beloved character be killed and brought back to life without the Whose the daddy? Love triangles




To read the storylines I wrote for Days of Our Lives go to my site at www.theresachaze.com. There you will also find excerpts of my novels, the proposal for Operation Home Base, and my feature films.



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Wednesday, December 16, 2009

Lord of the Rings Producer on Until You Walk the Path




Until You Walk the Path, You Don’t know Where it Goes will be hosting Don Schmeichel from Nervous World Productions on December 20 at 5 pm eastern.

Pivotal in Don’s career was his work as CFO for an international Post-Production, Animation and Visual Effects company in Toronto, Canada; Southampton, NY; Hamburg, Germany, and as Managing Director of The Posthouse Ltd., in Wellington, New Zealand (the company responsible for all Digital Intermediary work on The Lord of the Rings: Two Towers and Return of the King). He also served as Post Executive Producer on the Emmy-nominated; PBS / Sony Pictures property, It’s a Big Big World, in 2005/2006.

In late 2006, Don transitioned to a career as an independent Producer / Executive Producer, through his company: Nervous World Films Corp. At present time, Don is attached to a number of films in various stages of development and pre-production; most notably: Love Okay, Please; The Wine Cellar; Son of a Beeker; The Pride of Bismarck ; and Andrasy Street 60.

In 2009, Don acted as the Consulting Producer on Season 1 of the PBS Television series: Hannah Help Me, and in the fall of 2009, Don Produced the entire 2nd Season of the show in Virginia (Airing May 2010 on the full PBS network).

Don offers a highly competent blend of art and business. He’s as comfortable in a boardroom structuring complex finance deals; as he is in dealing with the creative elements of a film or Television series.

Tune at http://www.blogtalkradio.com/theresachaze on December 20 at 5 pm eastern to learn more about the business end of the entertainment industry. Those who wish to ask Don Schmeichel questions may call in at (347) 324-3745 or participate in the interactive chat room, which is available on the show’s page

Tuesday, September 8, 2009

Military Series Seek Investors

I am looking for investors for my military series Operation Home Base. OHB intertwines the challenges military personnel face with those of their families. This is not an Army Wives or reality show, but an accurate portrayal of military life. The show intertwines drama and suspense with comedy to tell the stories of active duty, vets, and wounded warriors along with those who love them. It is designed to build a bridge between the civilian population and the military.

Operation Home Base is fictional non profit organization that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own. It is pilot program, which is designed to build a bridge between the civilian population and the military. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.

It will be shot in Michigan, which will qualify it for the 40-42% incentives offered by the state. Those who are interested may call me at 231-943-3298.

Saturday, July 4, 2009

Operation Home Base: The Pilot Episode

Operation Home Base is a nationwide non profit organization with local chapters that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. Acting as an information hub, OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own, building a bridge between the civilian population and the military. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military. It is designed to build a bridge between the civilian population and the military.

The Pilot Episode:
Acting as a representative for the branches of the military and the federal government, Walter Hummel approaches the founders of Operation Home Base with an offer of economic and logistic support as well as political influence. Although Martin Flying Crow doesn’t trust Hummel, he is unwilling to deprive the armed service personnel and their families of the badly needed support. However, once the paperwork has been signed, the committee realizes that they may have gotten more than they bargained for. Immediately they are called to service. Dishonorably discharged and accused of raping a local teenager, ex marine, Ken Thompson, is found dead in his parents home. The deputy sheriff in charge suspects the Gunnery Sergeant and his wife are responsible for the murder of their son The OHB’s new legal adviser and the government advocate with the help of the NCIS team not only exposes the ulterior motives of the deputy, but also truth behind the death of the much hated man.
To read the treatment go to www.theresachaze.com

Tuesday, June 23, 2009

New Military Drama: Operation Home Base

New Military Drama: Operation Home Base
By
Theresa Chaze

Acting as a representative for the branches of the military and the federal government, Walter Hummel approaches the founders of Operation Home Base with an offer of economic and logistic support as well as political influence. Although Martin Flying Crow doesn’t trust Hummel, he is unwilling to deprive the armed service personnel and their families of the badly needed support. However, once the paperwork has been signed, the committee realizes that they may have gotten more than they bargained for. Immediately they are called to service. Dishonorably discharged and accused of raping a local teenager, ex marine, Ken Thompson, is found dead in his parents home. The deputy sheriff in charge suspects the Gunnery Sergeant and his wife are responsible for the murder of their son The OHB’s new legal advisor and the government advocate with the help of the NCIS team not only exposes the ulterior motives of the deputy, but also truth behind the death of the much hated man.



The full treatment including the full description of the show and primary characters:
www.theresachaze.com