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Showing posts with label TNT. Show all posts
Showing posts with label TNT. Show all posts

Thursday, July 22, 2010

Paranormal Romance Film Set in Michigan



A paranormal romance set in Michigan, Never Can Say Good-bye is The Reincarnation of Peter Proud meets Fatal Attraction. To read an
excerpt click here
.


Winning the 2006 International Gloria Film Festival and placing in the Greenlight Project, Never Can Say Good-bye is a paranormal romance that connects the present with the logging industry of the 1900. To help a friend, Elizabeth agrees to teach a writing course at a small college. She expects to find a sleepy town with a long history, but instead becomes the target of violently jealous woman and past mistakes she is only beginning to remember. When love leads to vengeance, it is best to say good-bye.

www.theresachaze.com

Monday, July 19, 2010

What do you Think of Television Programming: A Poll

I'm doing research for an article that I would really like help with. There are three poll questions to the right. I would appreciate if you would answer them. The first four questions are on the right. Please answer them first.

For the first two question, please answer the yes or no that fits your age group.

For those who answer the following questions by leaving a comment, I will send an a copy of my ebook, Nict for Ure Selfe (Not for Ourselves. You are welcome to write additional comments.

Growing up, what was your favorite TV show? Why?


Who was your favorite character (s) from it?


What is your favorite TV show now? Why?


Who was your favorite character (s) from it?


What is your age?


Do you think there is enough programming for your age group?


If you could change one thing in TV, what would it be?

Monday, March 22, 2010

Making the Most of Advertising and Marketing Dollars




Product placement has been a blessing as well as a curse for the entertainment industry as it both financed and controlled television programming. Over the years the advertisers role has changed from sole sponsorship of individual programs to rotating commercials that have little or no connection to specific programs. Instead of content, advertisers use ratings as the yardstick as the deciding factor as to where to spend their marketing budget. However there is a third option available that would be advantageous to both program producers and advertisers. Products properly embedded into programs will not only positively market products and services at a lower cost, but will also subsidize production budgets thereby allowing the executive producers and the networks to air a higher quality of scripted programming.

In the early years of television, advertisers sponsored individual shows. The program quality and the product reputation were intertwined. The mutual branding gave the sponsor more control over the content of the program and to some extent the network that aired it. Texaco Star Theatre is an example of successful product sponsorship. It was a comedy-variety show that originated on radio in 1938; however, NBC picked up it up the June of 1948. Not only was the brand name featured in the show title, but Texaco featured its products and services throughout the show. It was blatant in your face promotion, but it was also done within the context of the show format. Texaco was taking credit for presenting good entertainment. In 1953 Texaco dropped its sponsorship, but Buick picked it up, changing the name of the show to The Buick-Berle Show. In 1954, the name was changed to The Milton Berle Show, which it was known by until it ended in 1956. Buick changed its sponsorship at the beginning of 1955-1956 season to the Jackie Gleason Show. In both cases, Texaco and Buick paid production cost to insure their products left a lasting positive impression on the viewers by embedding their products within the context of the entertainment.

Throughout the decades, single sponsorship dwindle to the point that it is currently nonexistent. It has been replaced by commercial breaks, making the advertising completely separate from the entertainment. Although initially the change has made it less costly for advertisers, it has also created a competition for placement for shows with higher ratings. With the diversity of products and the time limitation, networks and local stations not only charge on a sliding scale according to the ratings, but they no longer guarantee exclusivity during commercial breaks. In the current system, there is virtually no connection between the programming and the products. Sponsors buy ratings and demographics, nothing more.

Each system had both benefits and pitfalls. Embedding products takes advantage of the positive aspects television marketing, while eliminating most of the drawbacks. Implanting products within the entertainment will once again blurred the lines between content and advertising, but it will also more honestly reflected not only the product but its use in real life. By appropriately embedding the products within the context of action, the show looks and feels more realistic. Instead of drinking no named sodas, the characters would openly drink Coke, Pepsi, or another name brand. While continuing with the natural flow of the plot, characters could be shown shopping or dining at specific national chains. Nothing in the conversation would be directly promote anything, yet the natural movement of the camera would catch the distinctive logos of both the individual products or the national chain. If the characters needed to buy a coffee pot, they could be seen going into Walmart, walking through the store and choosing to buy a Mr. Coffee. The conversation would be about topics which furthered the plot until it came to deciding which Mr. Coffee they were going to buy. Once the decision was made, they would revert back to plot developing topics. It would be natural and reflect a real life situation.

In addition, by making the product or business a natural part of the scene, it not becomes an effective marketing tool, but also it becomes permanently embedded into the episode. No matter what time slot, network or products slotted for the official commercial breaks, every time that episode airs the embedded products will once again be marketed without any extra cost to the sponsors.

The major pitfall is if the product doesn’t fit the situation, character or plot. If it is forced into the program instead of seamlessly fitting into the scene, it will not only distract the viewer from the program but also create negative backlash for the product and the sponsor. One soap opera placed a woman’s magazine into the action of a scene. A male character was injured and a female friend gave him a copy of the women’s magazine to read to help pass the time. The two of them proceeded to spend time talking about the benefits of the magazine. If it had been done properly in the context of character and the situation, it could have been very effective. However, instead of being an effective marketing tool it came off as a badly written ad. The situation would have worked for another product such as the TV Guide. The female friend could have given him a copy as a way of him finding programming to keep his mind occupied while he recuperated. In addition, the writers could have easily added dialogue to generalize about the information found in the articles, which would have kept the piece timeless. As long as the dialogue was kept short and within the framework of the situation, scene would have been effective.

Products could be embedded at two levels: episodic and series. The only difference between the two would be the length of service of the product in the series. Episodic products would be short term, being found in one or two episodes, while series products would run an entire season or as long as the series aired. Whether short term or long, the effectiveness will depend solely on the how well the product fits into the plot. The key is to write in the product without over-shadowing the entertainment or slowing down the plot development. Clever blocking of both the actors and camera angles would eliminate the need of promotional dialogue, thereby limiting the negative impact of over exposing the products.

The executive producers and writers of Operation Home Base intend to embed both series and episodic products within their new military series. In the style of MASH and NCIS, Operation Home Base has a strong ensemble cast that will appeal to a broad demographic base that includes gender, ages, and ethnicity.  MASH focused on the effects of war and NCIS concentrates on  criminal situations involving military personnel. OHB will incorporate both while revealing the challenges military families face daily along with the conflicts that originate from involvement with civilians.  OHB could be best described as a family of man drama, which will show the best and worst of the human condition, whose broad base appeal will give it nearly unlimited product placement potential.

Who is responsible for buying the donuts will be one of the long standing jokes among the characters on Operation Home Base. It would be very easy to promote Dunkin Donuts within the show by simply showing the logo on the box as the characters choose their favorites. Non verbal cues such as seeing the character enjoying the donuts or the multiple empty donut boxes in the trash would promote product more than any dialogue that could be written. In addition, if they are lucky enough to sign on Tom Selleck to play the part of Deek, orange juice will be added to the morning staff meetings along with the coffee, tying in OHB to Selleck’s voice overs for Florida orange juice. In addition to the civilian promotion, OHB will show the sense of belonging and personal satisfaction to be gained through service in the military, not through heavy handed ads, but revealing what it means to be military through those who have lived the life.

Short term promotion will be handled with equal grace. The fundraising episode will not only help raise awareness for therapy dogs, but it will also be a fabulous opportunity to promote restaurants, musical groups, soft drinks, and real-life veteran’s organizations. Stella’s engagement presents a chance to showcase the rings from Kay Jeweler or another national chain as the couple chooses their rings.

As a non-profit agency, which helps military personnel and their dependants during crisis situations, there will be limitless opportunities to discreetly promote products and services. Whether it is home repair, telephone service, or in the case of the pilot episode, emergency support in the form of prepaid charge cards after a family who looses everything to a home fire, OHB will be able to effectively promote a diverse number products and services, while still being able to produce quality entertainment.. Sponsors will not only gain effective marketing for their products, but they will also gain the additional benefit of showing public support for the military, veterans and their families.

Monday, June 1, 2009

Writer and Voice Over Resume

Published Books:
Awakening the Dragon-Book One of the Dragon Clan Trilogy
Dragon Domain-Book Two of the Dragon Clan Trilogy
Nict For Ure Selfe (Not For Ourselves)
Out of the Shadows and Into the Light
From Blank Page to Book Shelves

Screenplays:
Eye of Ra
To read an excerpt click here

Never Can Say Good-bye
To read an excerpt click here

TV Scripts
Days of Our Lives
Examples of plot, character, story and dialogue
The Ghost Story formatted
The unformatted beginning of the Ghost Story

The Gift: the beginning of a murder mystery

The Wedding: The wedding of Tony and Anne

Operation Home Base (This is a work in progress)
Excerpt of the made for TV two hour movie

Treatment for a NCIS episode: Between the Lines

Non-fiction
Record Eagle January 2007 to December 2008
Qwando--Clearwater FL March 2007 to November 2007

Digit Video Producer
Writes, Edits, produces and distributes videos for publishers, PR firms, and authors. Voice over and audio mixing.
Pump Up Your Book Promotions
Big River Press
West Wind Communications
Julie Schoerke
Cate Cavanagh



Radio Host: Blog Talk Radio
http://www.blogtalkradio.com/theresachaze

Experience:
WGTU/WGTQ TV 29 & 8 May 1986-Feb. 1991
Master Control Switcher Director/Editor/Camera Operator/Producer/Writer
Director of the live morning show/ local promotional material
WXMI-TV 17 Grand Rapids, MI April, 1985-May, 1986
Master Control Switcher, camera operator, editor, crew

Education

Michigan State University
Bachelor of Arts--English
Bachelor of Arts--Video and Audio production
Minored in Theatre

Wednesday, May 6, 2009

Operation Home Base: The Next NCIS

OPERATION HOME BASE
Written by
Theresa Chaze

(Operation Home Base is copyrights; no part may be used, stored or reproduced without expressed written permission by the author)

To Read an excerpt of the first draft of the two hour made for TV movie click here

Operation Home Base is a nationwide non profit organization with local chapters that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. Acting as an information hub, OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as an intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with the civilians, OHB was created by the combined branches of the services to take care of their own. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.

The Red Cross Liaison assists family members in communicating with military personal through official channels. Using established avenues, the Liaison speeds up the verification process, thereby helping the messages arrive in a timely fashion. In addition, they help arrange transportation across country for the family members whose loved ones have been injured as well as for military personnel during times of family crisis.

Legal Aid --Staffed with both in-service and civilian volunteers, Legal Aid represents military personnel and families both with military and civilian legal issues. Although the representatives works directly with JAG/Provost Marshall/CID/NCIS/local law enforcement, they represent military personnel and their families in all legal issues.

Mental Health Services-Staffed with counseling professionals, they give emotional and spiritual support during times of crisis for active duty, vets, wounded warriors, and family members. Providing help with emotional and spiritual issues that arise from war, they find the necessary care for:

-domestic abuse
-PTSD
-head trauma
-rape crisis
-depression
-personality disorders
-family counseling
-suicide intervention

Unlike the existing services, these Mental Health professionals are both civilian and military, who have the authority to call in to question existing treatment protocol calls from the sandbox to the bases to homes. Civilians work on a situational basis and are granted rank, which is equivalent to their education and experience by the head of OHB.

Domestic Assistance acts an intermediary with local organizations for families in crisis. Every military base has a Dependent Center that helps military families find assistance from civilian organizations. OHB helps find additional resources to help improve the families’ standard of living, while helping vets and wound warriors successful reenter civilian life.

Casualty/mortuary Team-Made up of multi-denominational spiritual councilors as well as senior staff, this team helps the families of vets cope with the injury or death of their loved one. The mortuary team members notify the family members of the death of their loved one as well as helping them make the appropriate burial arrangements. In the case of injury, the casualty team keeps them informed of the status of their loved one and arranges the appropriate transportation.

Veterans Affairs Liaison-Combination political appointee and retired vet with at least ten years of active service, the Liaison helps military personal not only receive the benefits due, but to also fights for additional economic, medical and educational assistance. The position could be best described as the Military’s ambassador to the U.S government.

Financial Aid Officer-The Financial Aid Officer is accountant who finds sources of income from government grants, private donations and fund raising. In addition, this department helps arranges loans/grants through private the government or private institutions for emergency needs.

By combining their talents and resources, Operation Home Base does its best to catch those who would have fallen through the cracks. Sometimes humorous, frequently heart breaking, their stories are those of the U.S military and those who love them. Although intra-service rivalry continues, the branches of the military have come together to protect and provide for their members with the help of their government or in some cases in spite of it.

My first choice for the following roles:
Lorelei Stewart--Gloria Loring
Retired Lt. Colonel Elaine Reynolds--Deidre Hall
Deacon James William--Tom Selleck
Michael Woodsman--Drake Hogestyn
Martin Flying Crow--Graham Greene
Randi Cullen--Alyssa Milano


Master Sergeant Stella Garcia (Casualty/mortuary) Half Potawatomi half Mexican, Stella Garcia is woman in her late 30’s who planned to be a career soldier; however, the IED, which took her left leg, ended her active field duty. The sole survivor of the three vehicle convoy, she suffered from PTSD and depression. Emotionally she couldn’t find the reason for her surviving when rest of her buddies was killed. Using alcohol and sex to numb the pain, she walked through life unable to feel anything while awake. Zombie-like, she settled into her new desk job, yet her dreams were haunted by the spirits of her unit and the others. They asked her why she ran away from her duty--why she allowed their deaths to be in vain. Instead of seeking aid, she hides deeper within the bottle. Her relationships were shallow and temporary; no one was going to get close enough to hurt her again. However, after the death of her maternal grandmother, Stella knew where she needed to go. Going AWOL, she left for the Rez. A Tribal Elder, contacted her Unit Commander and arranged leave. Through ancient ceremonies she not only found the strength to heal and forgive herself, but also finds her new destiny. She became the Wind Talker who spoke for the dead and insured their wishes were fully carried out. Returning to base, she volunteered for Mortuary duty through which she became part of Operation Home Base.

Lorelei Stewart-(Mental Health Director) Lorelei Stewart is a woman in her early-fifties, who started her life as an army brat who married a career officer--Dr. Robert Stewart with whom she had three children-2 boys and a girl. She has Master Degrees in Behavioral Science, Psychology, and Sociology. A published author, she spent her early career working as profiler for the FBI. However, when she met and married career officer Col. Robert Stewart, she moved into private practice until his death during Operation Desert Storm. It was after his death she learned how little support military personal and their families actually received. Determined to use her experiences to help others, she became one of the founders of Operation Home Base. The love of her life Robert Steward left more than emotional and financial void in Lorelei and her children’s life. There were many questions the Army refused to answer. Growing up an Army brat, she was well aware that some questions were never meant to be answered. It was not so easy for her children, especially her daughter, Roberta. Although she has difficulty with helping her children accepting and healing their father‘s death, Lorelei has become part Mother Superior, part Mom and part USO entertainer to those she councils. Whether it be with a wise-crack, singing a song, or with a ruler across the knuckles, she has a unique ability to defuse tense situations that could have easily become violent. Growing up an Army brat, she not only understands the mentality of those who choose to serve, but also the subtext of the messages behind the words. Although it is not part of her normal duties, she arranges for special entertainment features for the troops in the San Diego area as well as else where. On occasion, she has participated as part of the program by singing and acting in comedy skits she helped write.

Lt. Colonel Elaine Reynolds (Financial Aid Officer)-A retired regular army officer in her late 50’s, she is chief financial aid officer for OHB. Half accountant, half weasel, she has able to not only make stingy people take a crowbar to their wallet, but also make sure every buffalo shits twice before the nickel is spent. Whether in the private or government arena, if there is money to be had, she knows how to find it and acquire it. Blonde and beautiful blonde, those who under-estimated her intelligence quickly regret their mistake. Classy by nature when the situation arises, she is not above low blows both physically and verbally. A career officer, mother of two and a wife, Reynolds found a way to balance her career and family needs. Her husband, Larry Reynolds is a police detective. Her daughter Rachael is a junior in college; who does volunteer work for the OHB in the Red Cross office. Her son Mitchell is an active duty marine; his wife Debra and his children live with Reynolds while he is in the sandbox.


Deacon James Williams (Head of OHB and San Diego CA supervisor). Ex special ops, James Williams was nick named Deek soon after he was deployed in Vietnam the summer of 1966. Assigned Recon Intelligence, he worked closely with the Montagnard and the Vietnamese Army. Five years later, he reemerged from his assignment and was immediately air lifted out without any official records of his activities. His military records were sealed except to those with the highest clearance, he occasionally disappears for days without notice or reason. As part of the financial aid agreement with the government, Williams was named as Head of OHB, answering only to the heads of the Joint Chiefs of Staff and the Pentagon. Charming one minute, deadly the next, Williams is able to accomplish the seemingly impossible. A permanent bachelor, he has many love interests, yet no attachments. He sees the big pictures when it comes to his career and the military, but refuses to get caught up in the messiness of intra-personal relationships. The “companions” who warm his bed at night are never there at dawn. Although there is a great deal of speculation about him, no one really has the courage to ask.


Michael Woodsman (Veterans Affairs Liaison) A political appointee who knows the ins and outs of how and when to kiss ass and when to kick it, Woodsman worked his way up through the political system. His hard edge and cynicism makes him a dangerous opponent, but also a very effective Liaison for the OHB. He is a team player with an us or them mentality. For the us he is a supportive and loyal advocate; the them quickly learn that crossing him was not a pleasant experience for his charm was on a thin façade. A car accident in his late teen, permanently damaged his spine, the physical limitation is a source of great anger as well as being a profound motivator. Although he never served himself, he has great respect for those who do step up to the plate. When Lorelei approached him to help with OHB, he finally found a cause he could believe in. Using his political capital both above board and blackmailing behind the scenes, Woodsman was a major force in opening doors for its creation. In his mind, it is his way of serving those who do serve.

Debra Anne Lee (Red Cross) In her early twenties, this southern bell grew up with seven older brothers most of whom join the military. A martial arts expert in her own right, she is proud of her family heritage that can be traced back to the civil war. Her mother used to say that Debra Anne walked where fools and angels fear to tread and was kicked out for being a smart ass. More moxie and intelligence than common sense, she is willing to take on situations and people that most people run away from. Using the immortality of youth as a shield as well as her passion and natural curiosity, she would con, charm, or connive her way to achieving her goals.


Martin Flying Crow(Domestic Assistance) A full blooded Oneida, Flying Crow enlisted in the Navy to escape the abject poverty of the Rez only to find the destiny his ancestors placed before him Trained by his shaman grandmother, Flying Crow walked the Red Road from childhood. At age 13, he set out on vision quest to learn his life’s path. The Eagle Spirit showed him that he was too destined to be a healer and guide to others. This life was to be one of service to others. He was to teach them the way of spiritual balance. However, in order to lead others, he needed to walk the path himself. Enlisting as a combat medic in the Navy was the first step of many. In Vietnam, he served two tours as a medic with his unit. Although he was not officially allowed to carry weapons, he did not hesitate to defend those in his unit by whatever means necessary. It was during this time that he crossed paths with Deek. Although they met with opposing agendas, they developed a mutual respect for one another both on and off the battlefield. After his tour, he returned to the Rez. Working as Paramedic, he quickly learned how little emotional, spiritual and medical support there was for the military personal, vets and wounded warriors along with their families. Working on a local level out of his garage, he gathered information, contacts and resources, which he used to improve the lives of those affected by war. He gained national attention when he was able to talk a wound warrior out of committing suicide. It was this exposure that brought him to the attention of Lorelei Stuart and Michael Woodsman. Using his template, the three of them created Operation Home Base.


Randi Cullen (Legal Aid) Randi Cullen grew up as Marine brat until her mother divorced her father early in childhood. Eventually her mother remarried and moved across country, taking Randi and her brothers away from the military way of life. After the divorce, her birth father severed contact. He quickly became the elephant in the room that neither she nor her mother was willing to discuss for fear of where it would lead. During her teen years, she tried to contact him; however, she had little success. But she was able to learn that two years before his twenty year retirement, he suddenly resigned his commission and disappeared. Although both of her older brothers enlisted straight out of high school, Cullen both loved and hated the military. She loved the discipline and the service, yet she blamed it for the loss of her father. Following her step father, she joined the San Diego County Prosecutor’s Office and quickly rose in the ranks. She was not only known for her fairness and tenacity, but her out spoken views.

These are the core characters to the series. Supporting characters for the OHB would be added or removed as the series develops. This show will not be anything close to Army Wives. Taken from the headlines as well as from the writer’s imagination, the stories will accurately portray the challenges of military personnel, vets, and wounded warriors along with those their families must face.


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