The difference between commercials and internet videos

The difference between a commercial and internet video isn't the quality of the production, but the length of time and diversity of the message. Both follow the same format of identifying a problem, presenting your product or service as the solution to that problem, and giving contact or purchase information so that the customers may solve that problem by purchasing your product or service. Both also require high audio and video production values. However, at this point, the venues diverge.

Horses and Heroes Billboard from Theresa Chaze on Vimeo.

Broadcast commercials must meet industry standards for consistency in length due to the two minute commercial break format. The most popular length continues to be 30 seconds. However, due to financial reasons most broadcast stations also offer both 10 and 15 second spots. Although they are less costly, their length also severely limits their effectiveness as promotional tools. Longer commercials give more detail, yet they are more costly. However, there is a generic class of 60, 90, and 120 minute ads that are bought in bulk without any airtime restrictions that are relatively inexpensive. This may seem like a good deal on the surface, but they are plugged in wherever there is unsold commercial airtime, which frequently ends up in late night or on unpopular programming. With the goal being reaching the broadest audience, these commercials are more miss than hit. Strategically speaking, a person must be exposed at least three times to a message before she or he retains the information enough to purchase the product or service. Each airtime buy is one time shot at the audience. Once the commercial airs, more time must be purchased in order to continuing sharing you message.

Be Someone who stands with Veterans from Theresa Chaze on Vimeo.

Internet videos are not limited by length or broadcast content standards. However, many websites do regulate for both violence and sexual content. Unlike broadcast venues, videos can run any length. The extended format of the videos makes it very easy to go into detail about your product or service, including adding demonstrations and testimonials. Additionally, videos keep the potential customers on your site or blog longer, which increases the likelihood they will become a loyal client. Websites, such as YouTube and Vimeo, accept much longer videos, which makes sharing the video on websites,  blogs, and on your social networking sites much easier not only for you, but the link and embedding code also allows others to promote your work in their networks. Once produced internet videos become one of your most cost effective tools in your marketing toolbox as there is no additional costs connected to its distribution.

Mary Ellen Colfer: Herbal Counselor from Theresa Chaze on Vimeo.

God saw a Butterfly: a Healing Journey from Theresa Chaze on Vimeo.

Commercials and internet videos continue to be major assets in marketing and promotional toolboxes. Promoting and marketing with internet videos have made it possible for small companies to promote themselves locally, nationally, and internationally. Cosmos Productions produces high quality and cost effective videos for both products and services, which helps authors, entrepreneurs, small companies, and home-based business garner a larger share of the marketplace. Contact Theresa Chaze at 231-943-3298 to learn how she will support your efforts to expand your customer base.

Digital Video Producer and Editor from Theresa Chaze on Vimeo.

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

Blessing to you from Theresa Chaze on Vimeo.

A magical tale of betrayal and murder from Theresa Chaze on Vimeo.

Hopeville: City of Light from Theresa Chaze on Vimeo.

Are you tired of feeling lonely and powerless?

If you are feeling isolated and powerless, you are not alone. Many feel as you do.

During these challenging times when fear and self-doubt abound, hope fades. As it becomes a far off memory, it's easy to get lost in the despair. It's easy to give up. 

Sometimes it seems simpler to go with the flow and hope for the best. That path may seem easier, but it rarely leads us where we need and want to go. In order to go forward, we must go back to find those pieces of ourselves that believed we were worthy of love and respect. It's only by reclaiming those aspects of ourselves that we are able to understand the reasons behind the events in our lives. The understanding leads to healing, which empowers us to take back control over our own lives. God saw a Butterfly helps those, who seek to understand the challenges of their lives. It is never too late to be forgiven or to forgive.

God saw a Butterfly is available as an Amazon Kindle and as a PDF on the author's website. Proceeds will be used to fund the TV series, Horses and Heroes. Buying the PDF gives more support toward the production costs.

Author's website

Amazon link

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions to their physical and emotional challenges. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery, which kept them safe and strong. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Horses and Heroes' website

Digital video producer and editor

Can we be forgiven?

During these challenging times when fear and self doubt abound, hope fades. As it becomes a far off memory, it's easy to get lost in the despair. It's easy to give up. Fighting and searching for the answers can be exhausting. Sometimes it just seems easier to just go with the flow and hope for the best. But at what cost? Easy frequently leads us down the exact opposite path of where we need and want to go. It is only when we challenge ourselves to reach beyond our comfortable to do we find what we desperately seek.

Things do happen for a reason. It's just sometimes it's more of a challenge to find the reasons. God saw a Butterfly is a parable of answers to the questions we are afraid to ask. In Shylon's journey through her own fear, guilt, and anger, she becomes a signpost for others to follow on their quest to find the patterns of their lives. As she choose between love and hate, she gives other permission to face their own darkness.

God saw a Butterfly: a Healing Journey from Theresa Chaze on Vimeo.

God saw a Butterfly will help those, who seek to understand the challenge of their lives, while giving them hope that is is never too late to forgive or be forgiven.

God saw a Butterfly is available as an Amazon Kindle and as a PDF on the author's website. Proceeds will be used to fund the TV series, Horses and Heroes. Buying the PDF gives more support toward the production costs.

Amazon

Website

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Website

Digital Videos; A Christmas Gift that lasts longer than a life time

Fun, sad, touching, snarky, and emotionally healing, Heritage videos are all that and more. More than just honoring your loved ones death, they also celebrate achievements and the special events of your family's lives.

Heritage videos can be a digital obituaries that can be used in online newspapers and at the memorial service. Additionally, they can enhance memorial websites as well as being shared on blogs and on social networking sites to help family and friends console each other. More than just the plain facts of a traditional obituary, the videos celebrates their uniqueness and achievements by showing and telling more about their lives. The messages, pictures, and music reveal their personality and tells their life's story. These testimonials to the person's life need not be limited to just celebrities. Every person's life has a story to tell that is uniquely theirs. Everyone has moments of greatness and moments that leave a lasting smile on those who love them.

Heritage Video: Helen Davies Kubanek from Theresa Chaze on Vimeo.

Momentous occasions as special birthdays, graduations, and marriages can be enhanced with pictures and videos from the past. However, the video need not limited to those that are already digital. Scanners make even the oldest picture accessible in the digital age. The technology has made it possible to transfer 16mm film and VHS/Beta tape into the digital format. It preserves the footage, while making it possible to make corrections and organize the content. With nearly everyone having access to cell phones that record video, personal messages can be added to the montage to blend the past and the present. These times of joy and celebration need not end with the event. Footage and messages from future events can be keep being added. The birth of your child can be celebrated through her or his school years, graduation, marriage and birth of her or his own child.

Tribute to Veteran: Homer Robert Whitworth from Theresa Chaze on Vimeo.

Multi-functional digital picture frames gives easy access to your wonderful memories. Instead of static pictures on the wall, these frames bring your loved one alive in sound and images. Once the video is produced it is upload onto the frame to be set out or to be given as a gift that keeps on giving.   It is a simple and cost effective way share the video with those who are not computer literate as well who a major computer geeks.

Theresa Chaze is a writer, producer, and editor, who crafts innovative messages. Using your visuals and stories, she will help you tell your or your loved one's story. Call her at 231-943-3298 to learn how she will bring your memories alive.

Her other videos, include:

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

God saw a Butterfly: a Healing Journey from Theresa Chaze on Vimeo.

Be Someone who stands with Veterans from Theresa Chaze on Vimeo.

Saving Our National Treasures: Protecting our Endangered Species from Theresa Chaze on Vimeo.

Mary Ellen Colfer: Herbal Counselor from Theresa Chaze on Vimeo.

Divine Blessing and Dragon protection from Theresa Chaze on Vimeo.

Horses and Heroes Billboard from Theresa Chaze on Vimeo.

Can Veterans reclaim their lives?

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Be Someone who stands with Veterans from Theresa Chaze on Vimeo.

https://vimeo.com/190175528

To learn how you can make a difference. visit our website by clicking here

A magical, healing parable

Shylon awakens in her egg. Alone and frightened, she cries. Mother comes to her and calms her fears.  Yet, the comfort remains short lived as her fears and guilt force her to doubt herself and those who love her. Each step of the way, she is drawn closer to the truth of her soul. If she finds the patterns of her past and reclaims her ability to love, she will become an Divine messenger, who helps others ascend. If she fails, her anger and guilt will lead her to the one place God cannot go.

God Saw a Butterfly is a transformational parable, which was very loosely inspired by the saying, where a caterpillar sees death, God sees a butterfly.

The proceeds from God Saw a Butterfly will be used to produce the TV series, Horses and Heroes. Combining Peer Support with Equine Therapy, Horses and Heroes will empower veterans to heal and reclaim their lives.

God saw a Butterfly: a Healing Journey from Theresa Chaze on Vimeo.

https://vimeo.com/189390498

God saw a Butterfly is available as an Amazon Kindle and as a PDF on the author's website. To learn more about Horses and Heroes and to buy God saw a Butterfly click here.

Following your destiny

The Awakening

She awoke and squirmed a little. But only a little for there was very little room. She looked around. She saw no one and nothing. She was alone. Frightened, she began to cry.

“What is it my child?” A soft voice whispered. “Why do you cry?”

Even more frightened, she tried to look around, yet she could not move. She still saw no one. “Who are you?”

“I've been known by many names.” The voice replied. “Most call me Mother.”

“Why?”

Mother chuckled. “Because Little One, from me all life comes. To me all life returns to rest until it is once again time to be born to learn and grow. Just you are doing now.”

She pondered. “Who am I?”

God saw a Butterfly is a transformational parable of one soul's journey into awareness. Proceeds will be used to fund the TV series Horses and Heroes. It is available as a Kindle as well on Horses and Heroes' website.

Website

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

How to fight back and reclaim your life

 I'm too small to make a difference. This is a belief people use not to get involved and make a difference. It is only a perspective. People are as great or small as they believe they are. It sounds simply yet it is the difference between successful people and those who fail to try to achieve.

This self-defeating belief is frequently reinforced by others. They use it to control individuals and groups into supporting their agenda. Usually the pattern begins in childhood with parents using manipulation and in some cases physical force to impose their will. Whether consciously or sub-consciously, they teach the message that it is permissible for others to control you if they are bigger and stronger. They effectively steal you power and ability to fight for your self esteem. This message continues into adulthood with the friends and partners we choose. How we feel about ourselves is reflected back to us with the people we invite into our lives, because they reinforce both our positive and negative self speak.

Media campaigns have been designed to make people insecure in order to create a demand for a product. Shaming and blaming creates the insecurity they need to influence the consumers' spending habits. The weight loss industry is a prime example. Those companies promote the message that over weight people are lesser than thin people. They can't be loved, happy, or successful. But if you buy their product you will loose weight and suddenly you will have and be all those wonderful things. This is the common marketing theme. Want to be cool?--Buy our car. Wear our clothes. Eat at our restaurant. Use the latest tech toy. Yet no matter how much you buy, it will never be enough, because they are always upgrading and creating new products, which makes what you own obsolete and no longer cool. Only by buying the latest product will you be able to reclaim your cool you. It is a vicious, never ending cycle for as long as you believe their messages and buy into their agendas.

Power seeking people achieve their goals by creating an us verses them mentality. It gives one group permission to blame another person or group for their lot in life, which helps them avoid taking responsibility for their words and deeds. But it is a double edge sword. Pointing fingers at others deflects responsibility, but it also gives away personal power. If the other person or group is accountable for what you say and do that means they have more control over your life than you do. This blame game also effectively isolate individuals and groups Those, who feel alone and powerless, can be easily manipulate and controlled through their need to sit at the cool kids table. When that status is threatened, they will do or say whatever is necessary to protect that bond.

You are too small to make a difference if you allow yourself to believe it. If you think size really matters you've never been alone in a closed room with a fly or a mosquito. Everyone has the power to change their destiny if they choose to believe in themselves. Whether it be directly or indirectly, an individual, standing in her or his own power, also uplifts and empowers all the lives she or he touches. We are the difference. We have the power to create change or stagnation. We only have to believe that we can in order to do.

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

You don't have to be wealthy or powerful to make a difference for Horses and Heroes. You just have to want to help veterans heal and reclaim their lives. There are many very important ways you can make a difference.

Endorsing Horses and Heroes and sharing our message with your friends, family, and on your social networking sites will carry our message to those who do have the financial means to invest as well as corporations that would benefit from cross-branding with the series. . We are offering a cost effective and socially relevant venue though which they will be able to reach the 18-49 year old demographic.

Give a gift equivalent to that of the price of a cup of coffee or a drink on the website and challenge your friends to do the same.

The proceeds from the ebook, God saw a Butterfly will be used to produce the series. It is available as an Amazon Kindle as well as on the website. Buying the PDF from the website is more beneficial to Horses and Heroes since all of the funds, less the Paypal fees. will be available be used to finance the series.

Website

You have the power to make a difference for veterans. Will you choose to be their hero?

Parable to fund TV series to Help Veterans

God Saw a Butterfly A divinely inspired transformational parable A review by Cate Cavanagh This afternoon was cleverly planned. It required making an appointment with myself and rescheduling all others. I scan the bedroom. The pillows are cautiously situated to sit up straight for the best comfort or reading. I carefully place my tea and biscuits on the night table and my pooch, Marilyn, waits for me so she can stretch along my side. I silence the phone and reach for my afternoon treasure to unfold. I clutch the book greedily for you see in this age of technology it is so very hard to touch and smell a real book This afternoon is different. I will read a new book written by one of my favorite authors, Theresa Chaze. Follow me as I unfold fold one of those little miracles-Theresa Chaze. God Saw a Butterfly is a true parable for this world in which so many seek their truth. Throughout we are drawn into a work that is a metaphor….or is it? We become aware that life is often just a playful sound track upon which all is merely a dance of questions. But what are the answers? Answers, comfortable or not, glide amidst colorful enchantments of shimmer and love and fear. It is only through the maze of emotions can we begin to see that growth is being aware that all things are integrated, codependent and never apart from the whole of existence…and somewhere along our travels the importance of the “now” must never escape us. As we seek to grow we must be wary of our fear factor that would alienate us from a glorious universal unity much as the second son caused his own isolation. But that side and his would lead us to deception rather than the truth and faith that is our heritage. As does Shylon we look for home yet we flit from one floor to another with home seeming to stretch beyond our grasp. Yet we must accept that constant growth will guide us through reality after reality hence comprising what is to be our lives. Shylon learns how easily we lose trust in not just ourselves, seeking for “now”, but the collection of wisdom that is our right to achieve if we only let it. Throughout Shylon’s journey she mirrors our own search for truth but will we, like Shylon, reach a point of abandoning oneself for the illusion of truth? Hopefully our stubborn natures will not disrupt the fine threads that connect the “hither” and “yonder” or from facing the doubt that encourages failure to accept responsibility for our own errors. As Shylon presents a snapshot of her evolution so might we take to opportunity to pause to do the same. And so the parable begins our own journey of accepting that awareness yields honor and compassion and caring for all levels of life. Herein lies the parable for our birth, life and purpose.

Inspiring

By Roy Sexton on September 28, 2016

Such a thoughtful and inspirational allegory. Essential reading in these fractious times. Chaze explores a sense of divine wonder, helping us see a universe of microcosms, placing the proper perspective on our petty day-to-day. Highly recommend

Enchanting read!

By PJB on September 28, 2016

What a magical and poetic read! I found this authors gentle but deeply insightful writing very moving and I feel certain that others too will enjoy this short unusual piece of enchantment!

A magical throwback to your days of childhood wonder

By K. Vogel on September 23, 2016

I loved it! God saw a Butterfly was a magical and entertaining short read, that took me on a journey back to my days of childhood wonder. A charming and endearing tale.

God Saw a Butterfly is a transformational parable, which was very loosely inspired by the saying, where a caterpillar sees death, God sees a butterfly. 

The proceeds from God Saw a Butterfly will be used to produce the TV series, Horses and Heroes. Combining Peer Support with Equine Therapy, Horses and Heroes will empower veterans to heal and reclaim their lives.

God saw a Butterfly is available as an Amazon Kindle and by going to the website by clicking here.

Horses and Heroes is aReality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don't simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

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Comparable to Ghost and The Others

Combining two concepts, Never Can say Good-bye creates an innovative spin on the ghostly genre. With a tagline, “When love is forever, death is only the beginning,” it is comparable to Ghost and The Others.

Imprisoned in her family's home, the spirit of a murdered child waits for her parents to free her. But they have moved on to new lives as has her killer. Randi must bring them back together, so that they can forgive themselves and make amends. If she succeeds, they will all heal and she will be freed to also reincarnate. If she fails, their need for revenge will damn them all.

Without being full cast, Never Can Say Good-bye has been estimated to gross $7-17 million USD. Additional cast and crew will only increase its profitability potential. We are looking for investors or a production partner with the resources we lack.

Website

Child's ghost begs to be free from Theresa Chaze on Vimeo.

Empowering veterans saves their lives while rescuing animals

A positive brand reputation is as important to a corporation's success as are the tools and venues it uses to create the brand. Animal assisted therapy helps heal the mind, body and soul of those who have been challenged through illness, accidents, or life experiences. Dogs, and horses closely followed by cats are the most common therapy animals: however, horses have the unique ability to reflect back the individual's emotions, thereby helping them to understand and control their triggers.

Raising the awareness of the benefits of animal therapy will lead to many more animals finding good homes, but it will also empower veterans and others to reclaim their lives.

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

Website

Will Karma save her or kill her?

A chance encounter opens a karmic door that awakens memories of a previous lifetime when a breaking with a clan tradition led to power struggles and murder. This time as in the last Alyssa finds herself the target of a violent obsession by a man, who again sees her as a bane to his existence. Using his badge as the shield and a weapon, he sets out to once again kill her. Will a love from the past be able to save her this time or will the violent obsession once again kill her and all she loves? Nict for Ure Selfe (Not for Ourselves) is a suspenseful tale of betrayal and murder brought about by changing times and greedy men.

Nict for Ure Selfe (Not for Ourselves): a magical fantasy novel from Theresa Chaze on Vimeo.

Available along with my other books on my website and as an Amazon Kindle.

Will you help free a child's ghost?

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

Child's ghost begs to be free from Theresa Chaze on Vimeo.

https://vimeo.com/180121886

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn't understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, "Can they overcome their tragic past or will they be doomed to repeat it.

Love can be a blessing or the curse that destroys an entire town.

Website