Tuesday, December 27, 2016
The difference between commercials and internet videos
The difference between a commercial and internet video isn't the quality of the production, but the length of time and diversity of the message. Both follow the same format of identifying a problem, presenting your product or service as the solution to that problem, and giving contact or purchase information so that the customers may solve that problem by purchasing your product or service. Both also require high audio and video production values. However, at this point, the venues diverge.
Broadcast commercials must meet industry standards for consistency in length due to the two minute commercial break format. The most popular length continues to be 30 seconds. However, due to financial reasons most broadcast stations also offer both 10 and 15 second spots. Although they are less costly, their length also severely limits their effectiveness as promotional tools. Longer commercials give more detail, yet they are more costly. However, there is a generic class of 60, 90, and 120 minute ads that are bought in bulk without any airtime restrictions that are relatively inexpensive. This may seem like a good deal on the surface, but they are plugged in wherever there is unsold commercial airtime, which frequently ends up in late night or on unpopular programming. With the goal being reaching the broadest audience, these commercials are more miss than hit. Strategically speaking, a person must be exposed at least three times to a message before she or he retains the information enough to purchase the product or service. Each airtime buy is one time shot at the audience. Once the commercial airs, more time must be purchased in order to continuing sharing you message.
Internet videos are not limited by length or broadcast content standards. However, many websites do regulate for both violence and sexual content. Unlike broadcast venues, videos can run any length. The extended format of the videos makes it very easy to go into detail about your product or service, including adding demonstrations and testimonials. Additionally, videos keep the potential customers on your site or blog longer, which increases the likelihood they will become a loyal client. Websites, such as YouTube and Vimeo, accept much longer videos, which makes sharing the video on websites, blogs, and on your social networking sites much easier not only for you, but the link and embedding code also allows others to promote your work in their networks. Once produced internet videos become one of your most cost effective tools in your marketing toolbox as there is no additional costs connected to its distribution.
Commercials and internet videos continue to be major assets in marketing and promotional toolboxes. Promoting and marketing with internet videos have made it possible for small companies to promote themselves locally, nationally, and internationally. Cosmos Productions produces high quality and cost effective videos for both products and services, which helps authors, entrepreneurs, small companies, and home-based business garner a larger share of the marketplace. Contact Theresa Chaze at 231-943-3298 to learn how she will support your efforts to expand your customer base.