The difference between commercials and internet videos

The difference between a commercial and internet video isn't the quality of the production, but the length of time and diversity of the message. Both follow the same format of identifying a problem, presenting your product or service as the solution to that problem, and giving contact or purchase information so that the customers may solve that problem by purchasing your product or service. Both also require high audio and video production values. However, at this point, the venues diverge.

Horses and Heroes Billboard from Theresa Chaze on Vimeo.

Broadcast commercials must meet industry standards for consistency in length due to the two minute commercial break format. The most popular length continues to be 30 seconds. However, due to financial reasons most broadcast stations also offer both 10 and 15 second spots. Although they are less costly, their length also severely limits their effectiveness as promotional tools. Longer commercials give more detail, yet they are more costly. However, there is a generic class of 60, 90, and 120 minute ads that are bought in bulk without any airtime restrictions that are relatively inexpensive. This may seem like a good deal on the surface, but they are plugged in wherever there is unsold commercial airtime, which frequently ends up in late night or on unpopular programming. With the goal being reaching the broadest audience, these commercials are more miss than hit. Strategically speaking, a person must be exposed at least three times to a message before she or he retains the information enough to purchase the product or service. Each airtime buy is one time shot at the audience. Once the commercial airs, more time must be purchased in order to continuing sharing you message.

Be Someone who stands with Veterans from Theresa Chaze on Vimeo.

Internet videos are not limited by length or broadcast content standards. However, many websites do regulate for both violence and sexual content. Unlike broadcast venues, videos can run any length. The extended format of the videos makes it very easy to go into detail about your product or service, including adding demonstrations and testimonials. Additionally, videos keep the potential customers on your site or blog longer, which increases the likelihood they will become a loyal client. Websites, such as YouTube and Vimeo, accept much longer videos, which makes sharing the video on websites,  blogs, and on your social networking sites much easier not only for you, but the link and embedding code also allows others to promote your work in their networks. Once produced internet videos become one of your most cost effective tools in your marketing toolbox as there is no additional costs connected to its distribution.

Mary Ellen Colfer: Herbal Counselor from Theresa Chaze on Vimeo.

God saw a Butterfly: a Healing Journey from Theresa Chaze on Vimeo.

Commercials and internet videos continue to be major assets in marketing and promotional toolboxes. Promoting and marketing with internet videos have made it possible for small companies to promote themselves locally, nationally, and internationally. Cosmos Productions produces high quality and cost effective videos for both products and services, which helps authors, entrepreneurs, small companies, and home-based business garner a larger share of the marketplace. Contact Theresa Chaze at 231-943-3298 to learn how she will support your efforts to expand your customer base.

Digital Video Producer and Editor from Theresa Chaze on Vimeo.

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

Blessing to you from Theresa Chaze on Vimeo.

A magical tale of betrayal and murder from Theresa Chaze on Vimeo.

Hopeville: City of Light from Theresa Chaze on Vimeo.

Digital Video Producer has the answer to your PR and Marketing challenges

What catches your attention faster and holds it longer? A static picture or a video in which your message is combined in both images and sound?

Here is Horses and Heroes logo with its tagline. How much do you know about the series by just looking at it?

Horses and Heroes: Changing Reality TV from Theresa Chaze on Vimeo.

The video keeps your attention longer and gives so much more information.  The music sets the tone for the video.  Together they enhance the text by giving the message context.

Here is the cover for for my fantasy novel, Nict for Ure Selfe. Eye catching,but you would need to read the description on the back to know if if was something you would want to read.
Alyssa learns there is a reason that birth wipes away the memories of the past from the conscious mind. When a chance meeting opens a karmic door, she must quickly find a way to remember before the hatred from another time once again cause her tragic end. http://cproduction5.wix.com/cosmos-productions-#!theresa-chazes-novels/ci60

Here is its book trailer.  The music enhances the visuals and voice over by changing the tone from light and fun to suspenseful then to magical.  

Nict for Ure Selfe (Not for Ourselves): a magical fantasy novel from Theresa Chaze on Vimeo.

The longer you can keep your customers' attention the more likely they are to buy your product or service.  I can give you that time.  As a writer, producer, and editor can bring these talents and skills together to promote you and your work. I have the solutions for your PR and marketing challenges. Please email me at C_Productions at AOL.com to learn how I can bring you more attention to your and your product.

The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together so that they can forgive themselves and others. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all.

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn't understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, "Can they overcome their tragic past or will they be doomed to repeat it.

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

When love is forever, death is only the beginning from Theresa Chaze on Vimeo.

Theresa Chaze: Video Producer, Editor, Director, Tech

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