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Tuesday, September 29, 2015

Can Reality TV do more than promote bad behavior?

Although veterans can't go back and make a brand new start, they can start from now and make a brand new end. Horses and Heroes is a Realty TV series that will help veterans learn new coping skills, which will give them the brand new end.
Reality TV series continue to be a dominate genre in television programming. However, while most current shows promote bad behavior, establish or revive a career, and focus on selling a brand, Horses and Heroes will take the genre into a positive direction by promoting healing and empowering veterans to reclaim their lives. By combining the spontaneity of a Reality show and the informational sharing of a documentary with the in-depth personal sharing that happens during a talk show, Horses and Heroes blazes a new genre trail.

Our target audience will also include veterans and their families from the past conflicts. The veterans from WWII, Korea, Vietnam, and the first Gulf War fought different kinds of wars, yet they have much in common The comradery of service is what kept many alive during their time of service In foxholes, strangers became brothers. They watched each others' six both in and out of battle zones. But it is also what has been lacking in many of their lives As the eight veterans help each other work through their individual challenges, they will rebuild that same kind of friendship and support system not only among themselves, but they will also awaken that spirit in the veterans in the audience. By sharing their challenges and their healing process, they will prove that no matter old the wounds it is never too late to heal them.. Although Equine Therapy will be the stage, the primary focus will be on the eight veterans as they sharing what they experienced while they served our country and how those events had a lasting effect on their lives as well as on those who love them.



Join our team and help our veterans rebuild their lives.



To learn how to get involved please visit our website.




Thursday, September 24, 2015

Marketing to Veterans and Military Personnel





Horses and Heroes is Reality TV series, which promotes healing rather than endorsing bad behavior. It will utilize interviews, group discussions, practical demonstrations of horse therapy, and interpersonal interaction between the vets. Although Equine Therapy will be the stage, the primary focus will be on the eight veterans as they sharing what they experienced while they served our country and how those events had a lasting effect on their lives as well as on those who love them.  Veterans can't go back and make a brand new start, but they can start from now and make a brand new end.  Horses and Heroes will help the veterans on the show as well as those who watch the series find that brand new end.

Each season will contain 12 episodes in which the first and last episode will have the running time 88 minutes (two hours broadcast time) with the remaining ten episodes will run 44 minutes (one hour broadcast time).  Each episode  has a 30 second segment bumpers and two 10 billboards available for sponsor promotion.   Although we would prefer one sponsor per season, we do have the capability to create sponsorship campaigns for the individual episodes.


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