Thursday, September 24, 2015
Marketing to Veterans and Military Personnel
Horses and Heroes is Reality TV series, which promotes healing rather than endorsing bad behavior. It will utilize interviews, group discussions, practical demonstrations of horse therapy, and interpersonal interaction between the vets. Although Equine Therapy will be the stage, the primary focus will be on the eight veterans as they sharing what they experienced while they served our country and how those events had a lasting effect on their lives as well as on those who love them. Veterans can't go back and make a brand new start, but they can start from now and make a brand new end. Horses and Heroes will help the veterans on the show as well as those who watch the series find that brand new end.
Each season will contain 12 episodes in which the first and last episode will have the running time 88 minutes (two hours broadcast time) with the remaining ten episodes will run 44 minutes (one hour broadcast time). Each episode has a 30 second segment bumpers and two 10 billboards available for sponsor promotion. Although we would prefer one sponsor per season, we do have the capability to create sponsorship campaigns for the individual episodes.