Cross-Branding to Support Veterans

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions to their physical and emotional challenges. They know the talk because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face their ghosts. But there will also be laughter and fun as they rebuild the comradery, which kept them safe and strong. The snarkiness and practical jokes between the branches don't simply end. There is always room for more. This interaction will help them rebuild that sense of brother and sisterhood they depended on while serving, which will help them reclaim their civilian lives. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone, and give them information as well as permission they need to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start, but they can start from now and make a brand new end.

The casting of veterans is extremely important. They can make or break the series. Therefore we will be extremely cautious with each season's cast, but the first is particularly important. Each season of Horses and Heroes will host eight veterans, who will be representative of all veterans. Thus, the cast will be based on diversity and inclusivity for gender, age, ethnicity, and branches of the military. For these reasons, we will be excluding those who propagate religious and political extremism. Horses and Heroes is solely about helping veterans heal and reclaim their lives. Too many have used them as disposable parts of the war machine or as political footballs to further their agendas. Veterans are people. Pure and simple. Horses and Heroes' goal is to empower them to reclaim their lives by helping them face down their ghosts.

Horses and Heroes is not about pointing fingers or creating a political firestorm. It can’t fix the system nor will is it a cure-all. What it will do is show that there are alternatives, which effectively help military personnel and veterans to heal their way home.

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