The biggest fallacy in the film
industry and in the business world as a whole is that if you write up a
business plan, all you have to do is present it to investors and they
will write you a check. Even if you have the greatest of all business
plans in all of history, that's not going to happen. Business plans
tell investors what you are going to do. The meeting and subsequent
paperwork tell them how you are going to do it. The reality is that
the business plan only gains the investors' interest; it is the
presenter, in this case, producer, who gives them the confidence to
cut checks. Whether the producers write the plan themselves or hire
someone to do it, the greatest selling point is how well they know
the material and how they present it.
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