Marketing to Veterans and Military Personnel

Horses and Heroes is Reality TV series, which promotes healing rather than endorsing bad behavior. It will utilize interviews, group discussions, practical demonstrations of horse therapy, and interpersonal interaction between the vets. Although Equine Therapy will be the stage, the primary focus will be on the eight veterans as they sharing what they experienced while they served our country and how those events had a lasting effect on their lives as well as on those who love them.  Veterans can't go back and make a brand new start, but they can start from now and make a brand new end.  Horses and Heroes will help the veterans on the show as well as those who watch the series find that brand new end.

Each season will contain 12 episodes in which the first and last episode will have the running time 88 minutes (two hours broadcast time) with the remaining ten episodes will run 44 minutes (one hour broadcast time).  Each episode  has a 30 second segment bumpers and two 10 billboards available for sponsor promotion.   Although we would prefer one sponsor per season, we do have the capability to create sponsorship campaigns for the individual episodes.


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Veteran: It's never to late to heal your way home

Although the recent attention has been placed on military personnel and veterans from the current conflicts, there are still many veterans from previous wars that have yet to deal with their emotional and physical traumas. The cultural standards forced these veterans to ignore their pain and pigeonhole their lives. However, in the years and sometime decades since their service, they have started to loose their ability to bury the pain. Horses and Heroes will be particularly helpful for theses veterans. With television's ability to reach into the privacy of individual homes, it will breakdown the walls that have kept them isolated and prove to them that they are the rule not the exception. It will give them permission to seek the help they need to heal the rest of the way home.

Horses and Heroes is highly relevant not only to military personnel, veterans, and those who care about them, but also to anyone who has experience a traumatic event in their lives. Additionally, alternative healing methods, such as Equine Therapy, have proven their effectiveness in healing both physical and emotional challenges. Yet there is very little information about the programs available through traditional venues.

Horses and Heroes ability to tell the personal stories of healing without censorship, while supporting the veterans as they find their way back is what makes it unique and without equal. Therefore it is very likely to again an audience that will include military personnel, veterans, and civilians.

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