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A positive brand reputation is as important to a corporation's success as are the tools and venues it uses to create the brand. Animal assisted therapy helps heal the mind, body and soul of those who have been challenged through illness, accidents, or life experiences. Dogs, and horses closely followed by cats are the most common therapy animals: however, horses have the unique ability to reflect back the individual's emotions, thereby helping them to understand and control their triggers.
Raising the awareness of the benefits of animal therapy will lead to many more animals finding good homes, but it will also empower veterans and others to reclaim their lives.
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