Making the Most of Advertising and Marketing Dollars

Product placement has been a blessing as well as a curse for the entertainment industry as it both financed and controlled television programming. Over the years the advertisers role has changed from sole sponsorship of individual programs to rotating commercials that have little or no connection to specific programs. Instead of content, advertisers use ratings as the yardstick as the deciding factor as to where to spend their marketing budget. However there is a third option available that would be advantageous to both program producers and advertisers. Products properly embedded into programs will not only positively market products and services at a lower cost, but will also subsidize production budgets thereby allowing the executive producers and the networks to air a higher quality of scripted programming.

In the early years of television, advertisers sponsored individual shows. The program quality and the product reputation were intertwined. The mutual branding gave the sponsor more control over the content of the program and to some extent the network that aired it. Texaco Star Theatre is an example of successful product sponsorship. It was a comedy-variety show that originated on radio in 1938; however, NBC picked up it up the June of 1948. Not only was the brand name featured in the show title, but Texaco featured its products and services throughout the show. It was blatant in your face promotion, but it was also done within the context of the show format. Texaco was taking credit for presenting good entertainment. In 1953 Texaco dropped its sponsorship, but Buick picked it up, changing the name of the show to The Buick-Berle Show. In 1954, the name was changed to The Milton Berle Show, which it was known by until it ended in 1956. Buick changed its sponsorship at the beginning of 1955-1956 season to the Jackie Gleason Show. In both cases, Texaco and Buick paid production cost to insure their products left a lasting positive impression on the viewers by embedding their products within the context of the entertainment.

Throughout the decades, single sponsorship dwindle to the point that it is currently nonexistent. It has been replaced by commercial breaks, making the advertising completely separate from the entertainment. Although initially the change has made it less costly for advertisers, it has also created a competition for placement for shows with higher ratings. With the diversity of products and the time limitation, networks and local stations not only charge on a sliding scale according to the ratings, but they no longer guarantee exclusivity during commercial breaks. In the current system, there is virtually no connection between the programming and the products. Sponsors buy ratings and demographics, nothing more.

Each system had both benefits and pitfalls. Embedding products takes advantage of the positive aspects television marketing, while eliminating most of the drawbacks. Implanting products within the entertainment will once again blurred the lines between content and advertising, but it will also more honestly reflected not only the product but its use in real life. By appropriately embedding the products within the context of action, the show looks and feels more realistic. Instead of drinking no named sodas, the characters would openly drink Coke, Pepsi, or another name brand. While continuing with the natural flow of the plot, characters could be shown shopping or dining at specific national chains. Nothing in the conversation would be directly promote anything, yet the natural movement of the camera would catch the distinctive logos of both the individual products or the national chain. If the characters needed to buy a coffee pot, they could be seen going into Walmart, walking through the store and choosing to buy a Mr. Coffee. The conversation would be about topics which furthered the plot until it came to deciding which Mr. Coffee they were going to buy. Once the decision was made, they would revert back to plot developing topics. It would be natural and reflect a real life situation.

In addition, by making the product or business a natural part of the scene, it not becomes an effective marketing tool, but also it becomes permanently embedded into the episode. No matter what time slot, network or products slotted for the official commercial breaks, every time that episode airs the embedded products will once again be marketed without any extra cost to the sponsors.

The major pitfall is if the product doesn’t fit the situation, character or plot. If it is forced into the program instead of seamlessly fitting into the scene, it will not only distract the viewer from the program but also create negative backlash for the product and the sponsor. One soap opera placed a woman’s magazine into the action of a scene. A male character was injured and a female friend gave him a copy of the women’s magazine to read to help pass the time. The two of them proceeded to spend time talking about the benefits of the magazine. If it had been done properly in the context of character and the situation, it could have been very effective. However, instead of being an effective marketing tool it came off as a badly written ad. The situation would have worked for another product such as the TV Guide. The female friend could have given him a copy as a way of him finding programming to keep his mind occupied while he recuperated. In addition, the writers could have easily added dialogue to generalize about the information found in the articles, which would have kept the piece timeless. As long as the dialogue was kept short and within the framework of the situation, scene would have been effective.

Products could be embedded at two levels: episodic and series. The only difference between the two would be the length of service of the product in the series. Episodic products would be short term, being found in one or two episodes, while series products would run an entire season or as long as the series aired. Whether short term or long, the effectiveness will depend solely on the how well the product fits into the plot. The key is to write in the product without over-shadowing the entertainment or slowing down the plot development. Clever blocking of both the actors and camera angles would eliminate the need of promotional dialogue, thereby limiting the negative impact of over exposing the products.

The executive producers and writers of Operation Home Base intend to embed both series and episodic products within their new military series. In the style of MASH and NCIS, Operation Home Base has a strong ensemble cast that will appeal to a broad demographic base that includes gender, ages, and ethnicity.  MASH focused on the effects of war and NCIS concentrates on  criminal situations involving military personnel. OHB will incorporate both while revealing the challenges military families face daily along with the conflicts that originate from involvement with civilians.  OHB could be best described as a family of man drama, which will show the best and worst of the human condition, whose broad base appeal will give it nearly unlimited product placement potential.

Who is responsible for buying the donuts will be one of the long standing jokes among the characters on Operation Home Base. It would be very easy to promote Dunkin Donuts within the show by simply showing the logo on the box as the characters choose their favorites. Non verbal cues such as seeing the character enjoying the donuts or the multiple empty donut boxes in the trash would promote product more than any dialogue that could be written. In addition, if they are lucky enough to sign on Tom Selleck to play the part of Deek, orange juice will be added to the morning staff meetings along with the coffee, tying in OHB to Selleck’s voice overs for Florida orange juice. In addition to the civilian promotion, OHB will show the sense of belonging and personal satisfaction to be gained through service in the military, not through heavy handed ads, but revealing what it means to be military through those who have lived the life.

Short term promotion will be handled with equal grace. The fundraising episode will not only help raise awareness for therapy dogs, but it will also be a fabulous opportunity to promote restaurants, musical groups, soft drinks, and real-life veteran’s organizations. Stella’s engagement presents a chance to showcase the rings from Kay Jeweler or another national chain as the couple chooses their rings.

As a non-profit agency, which helps military personnel and their dependants during crisis situations, there will be limitless opportunities to discreetly promote products and services. Whether it is home repair, telephone service, or in the case of the pilot episode, emergency support in the form of prepaid charge cards after a family who looses everything to a home fire, OHB will be able to effectively promote a diverse number products and services, while still being able to produce quality entertainment.. Sponsors will not only gain effective marketing for their products, but they will also gain the additional benefit of showing public support for the military, veterans and their families.

Operation Home Base: An Alternative to NCIS

Operation Home Base is a military drama about fictional non profit organization that gives support to military personnel and their families. Staffed with unique characters, each of which has their own reasons for wanting to help military personnel, OHB is designed to build a bridge between the civilian population and the military. OHB is a combination between NCIS and Army Wives with the potential for therapist drama as well. There is a wide range of potential stories that can be spun from this set-up, from domestic drama, hospital/therapist drama, legal drama, crime drama, adventure, even the occasional comedic episode.

To read the full proposal go to http://www.theresachaze.com



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Alternative to NCIS: New Military Series

Operation Home Base: A proposal
By
Theresa Chaze

The government offers a small organization unlimited resources in order to help military personnel and their dependents. Is it a honest humanitarian offer or are they once again trying to hide something? And if so, what?

Operation Home Base is a military drama about fictional non profit organization that gives support to military personnel and their families. Staffed with unique characters, each of which has their own reasons for wanting to help military personnel, OHB is designed to build a bridge between the civilian population and the military. OHB is a combination between NCIS and Army Wives with the potential for therapist drama as well. There is a wide range of potential stories that can be spun from this set-up, from domestic drama, hospital/therapist drama, legal drama, crime drama, adventure, even the occasional comedic episode.

Seeing the need, the organizers created Operation Home Base to help those in the military and their dependants to meet the basic needs of life. Existing on donations of time, money and resources, they frequently had to dip into their own savings to keep the lights on. Coming from diverse backgrounds, personalities, and motivations, they combine their talents to create a bridge between civilians and the military.

An Army brat, Lorelei Stewart grew up to married military. When her husband was killed in action, she learned how little support families received from those they served. His death left more than a financial and emotional void in their lives. There were questions about his death that the Army refused to answer. Determined to be part of the solution, instead of just ignoring the problem, Stewart goes back to school. Through her own hard work, sacrifice and stubbornness, Stewart earned Master degrees in Psychology and Behavioral Sciences. For a short time, she works for the FBI as a profiler. Through her job, she meets Michael Woodsman.

Michael Woodsman grew up in a Navy family. He always intended to follow the family tradition and enlist right out of high school. However, a childish prank in his teens led to the accident that left him permanently disabled. Unable to serve he went onto college to get a degree in Political Science. Using family connections, he worked his way up the political system. His hard edge and cynicism make him a dangerous opponent, who is willing to use his political capital both above board, while still being perfectly capable of blackmailing behind the scenes. He is a team player with an us or them mentality. For the us, he is a supportive and loyal advocate. The them quickly learn that crossing him was not a pleasant experience for his charm was a thin facade for the frustrated warrior within. While working for the Defense Department, he meets Lt. Colonel Elaine Reynolds. Although sexually attracted to her in the beginning, he respects her and her marriage too much to pursue the relationship.

Lt. Colonel Elaine Reynolds was a career officer, wife and mother, who found a way to balance her career and family needs with the help of her police detective husband. She joined the military to get an education. More office support than combat ready, Reynolds was still not above low blows both physically and verbally if the situation required action. Half accountant, half weasel, she learned how to work the system to get what she needed for her base by not only making every nickel count, but by also creatively using the resources at hand. It was through her dealings with the base Domestic Assistance co-coordinator that she met Martin Flying Crow.

A full-blooded Oneida, Martin Flying Crow used his brother’s birth certificate to enlist early to escape the abject poverty of the Rez to find the destiny his ancestors placed before him. Trained by his shaman grandmother, Flying Crow planned to walk the Red Road. The Eagle Spirit showed him that he was destined to be a healer and spiritual guide to others. What the Eagle didn’t reveal was that the road would begin covered with the blood of others. Enlisting in the Navy, he served two tours in Vietnam as combat medic embedded with a Marine unit. Although, he was not officially allowed to carry weapons, he did not hesitate to defend those in his unit by whatever means necessary. He encountered Colonel Walter Hummel and Sergeant Major Deek Williams during an investigation and eventual cover up of the unnecessary deaths of both Marines and civilians. The hypocrisy, lies and betrayal were enough to change Flying Crow’s mind about re-enlisting. Returning home, he worked as a paramedic. He quickly learned how little support there was for military personnel. Working out of his garage, he gathered information, contacts, and resources, which he used to improve the lives of those affected by war. He gained national attention when he was able to talk a wounded warrior out of committing suicide. It was this exposure, which made him national news and gave retiring Reynolds the inspiration for the next segment of her life. Enlisting Stewart and Woodsman and using Flying Crows template, the four of them created Operation Home Base.

Living hand to mouth, OHB was always on the verge of closing their doors. The need was great, while resources were limited. When Walter Hummel appeared with an offer of an endless supply of cash and political clout, it seemed to be too good to be true. Three members were eager to accept. Martin was the only hold out. He didn’t trust Hummel’s motives. He had already seen how Hummel’s open hand was the diversion for the hidden one holding the dagger. He knows the dangers, but he is willing to barter whatever is left of his soul to help those who serve and their families.

After the agreement is signed, the three other members begin to suspect that Martin’s suspicions are valid as they learn that Deacon (Deek) Williams has been chosen as Government Liaison/OHB Supervisor without their input. As the new head of OHB, he answers only to Walter and the Pentagon.

An ex-special ops, Deek was deployed in Vietnam in the summer o f 1966. Assigned to Recon Intelligence, he worked closely with the Montagnard and the Vietnamese Army. Five years later, he reemerged from his assignment and was immediately air lifted out. His military records were sealed except to those with the highest security clearance. Charming one minute, deadly the next, Williams is able to accomplish the seemingly impossible. A permanent bachelor, he has many love interests but no attachments. He sees the big picture when it comes to his career and the military, but he refuses to get caught up in the messiness of intra-personal relationships. The "companions" who warm his bed at night are never there to see the dawn. He is a man of mystery and many contradictions. Likeable, yet frequently frightening, he disappears without notice only to return without explanation.

Immediately, the team is called into service after a disgraced Marine has been found burned to death in there remnants of his parent’s home. They need to help Gunnery Sergeant Matt Thompson and his wife deal not only with the death of their only son, but the disgrace of their son being dishonorable discharged and accused of raping a friend‘s teenage daughter. OHB must help defend them from the charge of murder made by a deputy sheriff who has a grudge against the Gunny.

Operation Home Base will provide a perspective and understanding, if not the whole truth.






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Operation Home Base

OPERATION HOME BASE

Operation Home Base is a military drama about a fictional non profit organization that gives support to military personnel and their families. Staffed with unique characters, each of which has their own reasons for wanting to help military personnel, OHB is designed to build a bridge between the civilian population and the military. OHB is a combination between NCIS and Army Wives with the potential for a therapist drama as well. There is a wide range of potential stories that can be spun from this set-up, from domestic drama, hospital/therapist drama, legal drama, crime drama, adventure, even the occasional comedic episode. Though fictional, this is a story of real people, and the situations could have been ripped from the day’s headlines. OHB has a bit of everything; war and suspense, action and adventure, romance and betrayal. Fully formed characters who are flawed, but working for redemption; edge of the seat suspense as the action zips along at warp speed.

To read the treatment go to www.theresachaze.com

Suggested Cast:
Deacon (Deek) Williams: Tom Selleck
Martin Flying Crow: Graham Greene
Randi Cullen: Alyssa Milano
Michael Woodsman: Drake Hogeston
Lorelei Stewart: Gloria Loring
Elaine Reynolds: Deidre Hall
Walter Hummel: Alan Alda



Operation Home Base Pilot Episode:
Acting as a representative for the branches of the military and the federal government, Walter Hummel approaches the founders of Operation Home Base with an offer of economic and logistic support as well as political influence. Although Martin Flying Crow doesn’t trust Hummel, he is unwilling to deprive the armed service personnel and their families of the badly needed support. However, once the paperwork has been signed, the committee realizes that they may have gotten more than they bargained for. Immediately they are called to service. Dishonorably discharged and accused of raping a local teenager, ex marine, Ken Thompson, is found dead in his parents home. The deputy sheriff in charge suspects the Gunnery Sergeant and his wife are responsible for the murder of their son The OHB’s new legal adviser and the government advocate with the help of the NCIS team not only exposes the ulterior motives of the deputy, but also truth behind the death of the much hated man


To read the pilot episode script please email me at Tirgana@yahoo.com

Military Series Seek Investors

I am looking for investors for my military series Operation Home Base. OHB intertwines the challenges military personnel face with those of their families. This is not an Army Wives or reality show, but an accurate portrayal of military life. The show intertwines drama and suspense with comedy to tell the stories of active duty, vets, and wounded warriors along with those who love them. It is designed to build a bridge between the civilian population and the military.

Operation Home Base is fictional non profit organization that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own. It is pilot program, which is designed to build a bridge between the civilian population and the military. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.

It will be shot in Michigan, which will qualify it for the 40-42% incentives offered by the state. Those who are interested may call me at 231-943-3298.

Hey Corday and Higley--Great Job if You Trying for Low Ratings and Soft Porn for Tweens and Teens

Numbers are based on Live+Same Day ratings

Ratings for the week July 27-31, 2009

(Compared to Last Week/Compared to Last Year)
http://boards.soapoperanetwork.com/topic/31386-latest-ratings-good-week-for-daysbboltl/

Total Viewers
1. Y&R 4,938,000 (+2,000/-375,000)
2. B&B 3,471,000 (+209,000/-63,000)
3. DAYS 2,804,000 (+205,000/+252,000)
4. GH 2,600,000 (-106,000/-25,000)
5. OLTL 2,574,000 (+14,000/+109,000)
6. AMC 2,424,000 (-59,000/+41,000)
7. ATWT 2,284,000 (-93,000/-405,000)
8. GL 2,003,000 (-76,000/-268,000)


HH
1. Y&R 3.6/11 (same/-.2)
2. B&B 2.5/8 (+.1/-.1)
3. GH 1.9/6 (-.1/-.1)
3. OLTL 1.9/6 (+.1/same)
3. DAYS 1.9/6 (+.1/same)
6. AMC 1.8/6 (-.1/-.1)
7. ATWT 1.7/5 (same/-.2)
8. GL 1.5/4 (same/-.1)


Women 18-49 Viewers
1. Y&R 1,101,000 (+5,000/-99,000)
2. GH 817,000 (-72,000/-5,000)
3. B&B 771,000 (+9,000/+20,000)
4. OLTL 765,000 (+2,000/+36,000)
5. AMC 741,000 (+47,000/+55,000)
6. DAYS 724,000 (+27,000/+3,000)
7. ATWT 568,000 (-28,000/-75,000)
8. GL 487,000 (-49,000/-120,000)


Women 18-49 Rating
1. Y&R 1.7/11 (same/-.1)
2. B&B 1.2/7 (+.1/+.1)
2. GH 1.2/7 (-.1/same)
2. OLTL 1.2/7 (same/+.1)
5. AMC 1.1/7 (+.1/+.1)
5. DAYS 1.1/7 (same/same)
7. ATWT 0.9/5 (same/-.1)
8. GL 0.7/4 (-.1/-.2)


Girls 12-17 Viewers
1. DAYS 71,000 (-4,000/+17,000)
2. OLTL 63,000 (-12,000/-6,000)
3. Y&R 46,000 (+5,000/-9,000)
4. GH 41,000 (-46,000/+5,000)
5. AMC 30,000 (-6,000/-24,000)
6. B&B 26,000 (-4,000/-18,000)
7. ATWT 21,000 (-13,000/-31,000)
8. GL 12,000 (-11,000/-23,000)


Women 18-34 Rating
1. Y&R 1.1/7 (same/-.1)
2. AMC 0.9/6 (+.1/+.3)
2. DAYS 0.9/6 (-.1/+.1)
2. GH 0.9/5 (-.2/+.1)
2. OLTL 0.9/5 (same/+.2)
6. B&B 0.7/4 (same/+.1)
7. ATWT 0.5/3 (same/same)
8. GL 0.4/2 (-.1/-.1)


Men 18+ Viewers
1. Y&R 1,182,000 (+80,000/-111,000)
2. B&B 710,000 (+23,000/-75,000)
3. DAYS 564,000 (+70,000/+60,000)
4. GH 438,000 (-16,000/-64,000)
5. AMC 419,000 (-81,000/-8,000)
6. OLTL 415,000 (-34,000/-20,000)
7. ATWT 413,000 (-38,000/-126,000)
8. GL 370,000 (-19,000/-96,000)

-------------------------------------

Day-To-Day Ratings - HH/Total Viewers

AMC
Monday: 1.9/2,485,000
Tuesday: 2.0/2,670,000
Wednesday: 1.9/2,381,000
Thursday: 1.7/2,308,000
Friday: 1.6/2,276,000

ATWT
Monday: 1.7/2,305,000
Tuesday: 1.7/2,338,000
Wednesday: 1.5/2,037,000
Thursday: 1.8/2,472,000
Friday: 1.8/2,269,000

B&B
Monday: 2.5/3,369,000
Tuesday: 2.7/3,641,000
Wednesday: 2.4/3,210,000
Thursday: 2.6/3,713,000
Friday: 2.5/3,421,000

DAYS
Monday: 2.0/2,855,000
Tuesday: 2.0/2,813,000
Wednesday: 2.1/2,989,000
Thursday: 1.8/2,838,000
Friday: 1.7/2,525,000

GH
Monday: 1.9/2,519,000
Tuesday: 2.0/2,693,000
Wednesday: 1.9/2,516,000
Thursday: 1.9/2,617,000
Friday: 1.9/2,656,000

GL
Monday: 1.4/1,936,000
Tuesday: 1.5/2,102,000
Wednesday: 1.5/1,968,000
Thursday: 1.4/1,872,000
Friday: 1.6/2,150,000

OLTL
Monday: 2.0/2,548,000
Tuesday: 1.9/2,676,000
Wednesday: 1.8/2,437,000
Thursday: 1.8/2,542,000
Friday: 1.8/2,665,000

Y&R
Monday: 3.6/4,863,000
Tuesday: 3.8/5,245,000
Wednesday: 3.6/4,925,000
Thursday: 3.4/4,843,000
Friday: 3.5/4,814,000

----------------------

For the SEASON September 22, 2008 through August 2, 2009

HH
1. Y&R 3.7
2. B&B 2.6
3. DAYS 2.2
4. GH 2.1
5. AMC 2.0
5. OLTL 2.0
7. ATWT 1.9
8. GL 1.6

Women 18-49 Rating
1. Y&R 1.8
2. DAYS 1.5
2. GH 1.5
4. B&B 1.2
4. AMC 1.2
4. OLTL 1.2
7. ATWT 1.0
8. GL 0.8

Soap Opera Ratings, July 20-24, 2009

Posted on 30 July 2009 by Bill Gorman

(Compared to Last Week/Compared to Last Year)

Numbers are based on Live+Same Day ratings

Total Viewers
1. Y&R 4,936,000 (+333,000/-135,000)
2. B&B 3,262,000 (+192,000/-340,000)
3. GH 2,706,000 (+304,000/-128,000)
4. DAYS 2,599,000 (+14,000/+78,000)
5. OLTL 2,560,000 (+113,000/-199,000)
6. AMC 2,483,000 (+88,000/-184,000)
7. ATWT 2,377,000 (+168,000/-335,000)
8. GL 2,079,000 (+121,000/-266,000)
HH
1. Y&R 3.6/12 (+.2/-.1)
2. B&B 2.4/8 (+.1/-.3)
3. GH 2.0/6 (+.2/-.2)
4. AMC 1.9/6 (+.1/-.1)
5. OLTL 1.8/6 (same/-.2) <——- ties low rating (Last time: July 13-17, 2009)
5. DAYS 1.8/6 (same/same) <——- ties low rating (Last time: July 13-17, 2009)
7. ATWT 1.7/6 (+.1/-.3)
8. GL 1.5/5 (+.1/-.2)

Women 18-49 Viewers
1. Y&R 1,096,000 (+70,000/-59,000)
2. GH 889,000 (+90,000/-34,000)
3. OLTL 763,000 (+36,000/-58,000)
4. B&B 762,000 (+95,000/-53,000)
5. DAYS 697,000 (-49,000/+18,000)
6. AMC 694,000 (+7,000/-110,000)
7. ATWT 596,000 (+46,000/-91,000)
8. GL 536,000 (+60,000/-126,000)

Women 18-49 Rating
1. Y&R 1.7/11 (+.2/-.1)
2. GH 1.3/8 (+.1/-.1)
3. OLTL 1.2/7 (+.1/same)
4. DAYS 1.1/7 (same/+.1)
4. B&B 1.1/7 (+.1/-.1)
6. AMC 1.0/7 (same/-.2)
7. ATWT 0.9/6 (+.1/-.1)
8. GL 0.8/5 (+.1/-.2)

Girls 12-17 Viewers
1. GH 87,000 (+34,000/+47,000)
2. DAYS 75,000 (+13,000/+17,000)
2. OLTL 75,000 (+13,000/+8,000)
4. Y&R 41,000 (-3,000/-10,000)
5. AMC 36,000 (+6,000/-16,000)
6. ATWT 34,000 (+10,000/-4,000)
7. B&B 30,000 (same/-3,000)
8. GL 23,000 (-13,000/-6,000)

Women 18-34 Rating
1. Y&R 1.1/7 (+.1/same)
1. GH 1.1/7 (+.1/+.1)
3. DAYS 1.0/6 (same/+.2)
4. OLTL 0.9/6 (same/same)
5. AMC 0.8/5 (same/same)
6. B&B 0.7/4 (same/same)
7. GL 0.5/3 (+.1/-.1)
7. ATWT 0.5/3 (-.1/-.1)

Men 18+ Viewers
1. Y&R 1,102,000 (+80,000/-85,000)
2. B&B 687,000 (+54,000/-89,000)
3. AMC 500,000 (+38,000/+17,000)
4. DAYS 494,000 (+37,000/-50,000)
5. GH 454,000 (+49,000/-70,000)
6. ATWT 451,000 (+82,000/-81,000)
7. OLTL 449,000 (+22,000/-60,000)
8. GL 389,000 (+38,000/-60,000)

————————————–

Day-To-Day Ratings – HH/Total Viewers

AMC
Monday: 2.0/2,590,000
Tuesday: 1.9/2,589,000
Wednesday: 1.8/2,393,000
Thursday: 1.8/2,442,000
Friday: 1.8/2,401,000

ATWT
Monday: 1.8/2,643,000
Tuesday: 1.7/2,374,000
Wednesday: 1.7/2,253,000
Thursday: 1.8/2,344,000
Friday: 1.7/2,269,000

B&B
Monday: 2.5/3,454,000
Tuesday: 2.4/3,362,000
Wednesday: 2.4/3,119,000
Thursday: 2.3/3,092,000
Friday: 2.4/3,283,000

DAYS
Monday: 1.9/2,739,000
Tuesday: 1.8/2,552,000
Wednesday: 1.9/2,700,000
Thursday: 1.9/2,601,000
Friday: 1.7/2,400,000

GH
Monday: 2.0/2,736,000
Tuesday: 2.2/3,086,000
Wednesday: 1.9/2,646,000
Thursday: 2.0/2,668,000
Friday: 1.7/2,395,000

GL
Monday: 1.6/2,331,000
Tuesday: 1.5/2,191,000
Wednesday: 1.5/2,013,000
Thursday: 1.4/1,918,000
Friday: 1.4/1,944,000

OLTL
Monday: 1.9/2,640,000
Tuesday: 2.0/2,855,000
Wednesday: 1.8/2,471,000
Thursday: 1.8/2,468,000
Friday: 1.7/2,365,000

Y&R
Monday: 3.7/5,113,000
Tuesday: 3.7/5,062,000
Wednesday: 3.7/4,968,000
Thursday: 3.4/4,776,000
Friday: 3.5/4,758,000

———————-

For the SEASON September 22, 2008 through July 26, 2009

HH
1. Y&R 3.7
2. B&B 2.6
3. DAYS 2.2
4. GH 2.1
5. AMC 2.0
5. OLTL 2.0
7. ATWT 1.9
8. GL 1.6

Women 18-49 Rating
1. Y&R 1.8
2. DAYS 1.5
2. GH 1.5
4. B&B 1.2
4. AMC 1.2
4. OLTL 1.2
7. ATWT 1.0
8. GL 0.8

Operation Home Base Pilot Episode

OPERATION HOME BASE

Operation Home Base is non profit organization that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own. It is pilot program, which is designed to build a bridge between the civilian population and the military. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.

To read the treatment go to www.theresachaze.com

Suggested Cast:
Deacon (Deek) Williams: Tom Selleck
Martin Flying Crow: Graham Greene
Randi Cullen: Alyssa Milano
Michael Woodsman: Drake Hogeston
Lorelei Stewart: Gloria Loring
Elaine Reynolds: Deidre Hall
Walter Hummel: Alan Alda


Operation Home Base Pilot Episode:
Acting as a representative for the branches of the military and the federal government, Walter Hummel approaches the founders of Operation Home Base with an offer of economic and logistic support as well as political influence. Although Martin Flying Crow doesn’t trust Hummel, he is unwilling to deprive the armed service personnel and their families of the badly needed support. However, once the paperwork has been signed, the committee realizes that they may have gotten more than they bargained for. Immediately they are called to service. Dishonorably discharged and accused of raping a local teenager, ex marine, Ken Thompson, is found dead in his parents home. The deputy sheriff in charge suspects the Gunnery Sergeant and his wife are responsible for the murder of their son The OHB’s new legal adviser and the government advocate with the help of the NCIS team not only exposes the ulterior motives of the deputy, but also truth behind the death of the much hated man

To read the pilot episode script email me at Tirgana@yahoo.com

Days of Our Lives

Days should be number one; it used to have the best cast and crew on TV. It's too bad that it won't be given the opportunity that Betty and Ken Corday gave it. Soaps aren't loosing fans; they are suffering from stagnation and network executives' greed.

There has to be a soap or drama out there who is looking for a creative writer. If you like a good suspense, drama, and romance with a liberal amount of comedy mixed in, you will enjoy reading the following.


http://www.theresachaze.com/files/completeDayswedding.pdf


A special posting for those who love the vets. It would have eventually turned into a murder mystery involving all six characters.

http://www.theresachaze.com/files/daysgift.pdf


This is what I previously posted on the NBC Days boards not all of the posting are in the current proper format. However the posts at the bottom are in the format that I will be submitting to other soaps in hope of getting a writing gig.

I started writing The Ghost as a protest to the bad writing. It became so popular that I not only kept it going but expanded it to fit the multi-plot format of soap operas. In the beginning, the format is an old film format. However, later in the story that is corrected.

http://www.theresachaze.com/files/daysofourlives.pdf

http://www.theresachaze.com/files/Days10-16.pdf

http://www.theresachaze.com/files/days10-31-08.pdf

http://www.theresachaze.com/files/days11-2-08.pdf

http://www.theresachaze.com/files/days11-15-08.pdf

http://www.theresachaze.com/files/Days12-2-08.pdf

http://www.theresachaze.com/files/Days12-8-08.pdf

http://www.theresachaze.com/files/day12-14-08.pdf

http://www.theresachaze.com/files/days12-30-08.pdf

http://www.theresachaze.com/files/days1-20-09.pdf



http://www.theresachaze.com/files/days10-26-08.pdf



http://www.theresachaze.com/files/Days_Resume.pdf

New Military Drama: Operation Home Base

New Military Drama: Operation Home Base
By
Theresa Chaze

Acting as a representative for the branches of the military and the federal government, Walter Hummel approaches the founders of Operation Home Base with an offer of economic and logistic support as well as political influence. Although Martin Flying Crow doesn’t trust Hummel, he is unwilling to deprive the armed service personnel and their families of the badly needed support. However, once the paperwork has been signed, the committee realizes that they may have gotten more than they bargained for. Immediately they are called to service. Dishonorably discharged and accused of raping a local teenager, ex marine, Ken Thompson, is found dead in his parents home. The deputy sheriff in charge suspects the Gunnery Sergeant and his wife are responsible for the murder of their son The OHB’s new legal advisor and the government advocate with the help of the NCIS team not only exposes the ulterior motives of the deputy, but also truth behind the death of the much hated man.



The full treatment including the full description of the show and primary characters:
www.theresachaze.com

Theresa Chaze: Video Producer, Editor, Director, Tech

To watch the video click here

Operation Home Base: A Military Drama

OPERATION HOME BASE
Operation Home Base is a nationwide non profit organization with local chapters that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. Acting as an information hub, OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.



To read the full series treatment click here

To read the first draft of the first hour click here

What's in a Name?

For those who have been visiting my blog, you will notice a change in the title. Originally, a Days of Our Lives Blog, it has now been expanded to include other venues. Whether or not Days of Our Lives survives the current writing staff, I have moved on to other projects, which will be posted here along with other television news.

Many say that soap operas have outlived their time. That the fans have lost interest in the genre. That is so far from true. The only changes have been in the board rooms and in technology. The fans are just as loyal as ever; however, their viewership has changed.

The major difference is that they are no longer limited to viewing according the networks schedule. With the Internet, delayed viewing and Soapnet, people have more options of when and how to watch, which has been reflected in the ratings. In the past, soaps were a consistent and stable source of income for the networks. In many cases, they financially carried prime time TV; however, the current members of the board rooms choose to over look the genre's financial history and the loyalty of the fan base.

Part of the problem comes from the soaps as well. Originally, the writing in soaps was unique and fresh. They pushed the limits and addressed social issues. Many of the firsts in television happened in the soap opera genre. Nearly all the soaps have lost this edge. Instead, the writers and executive producers are attempting to compete with the more explicit content of the cable networks. T and A sells short term, but it is well written storylines and characters that keep viewer coming back.

The original three networks had an monopoly. No other network or venue can compete with the decades of loyalty the soaps had. Soap viewing is generational; unlike any other genre or venues, it is handed down from grandparents and parents to the future generation. Many people have fond memories of watching with their mother or grandmother. However, these days most of those same people will not allow their children to watch due solely to the inappropriate content.

I fully believe that if the soaps were to return to the basic that their profitability would again make the board rooms see them as assets to be nurtured, instead of liabilities to be replaced. It is still possible. But it is going to take one person with the courage and financial resources to prove it.

New Military Series: Operation Home Base

I have been working a made for TV movie that is designed to become a weekly series. Originally, it was written to be a spin off for NCIS. However, Don Bellisario only produces projects he creates and writes himself. It would still be a good project for a producer and network who values those who have the courage to serve and their families.

I have written a treatment based on the real life organization Operation Homefront called, Operation Home Base. OHB intertwines the challenges military personnel face with those of their families. This is not an Army Wives or reality show, but an accurate portrayal of military life. The show intertwines drama and suspense with comedy to tell the stories of active duty, vets, and wounded warriors along with those who love them.



OPERATION HOME BASE
Operation Home Base is a nationwide non profit organization with local chapters that gives support to military families, veterans, wounded warriors, and active duty military personnel by working with existing programs and organizations. Acting as an information hub, OHB works in partnership with the bases’ Dependent Centers to give aid and comfort to military personal and their families while acting as intermediary not only with other military agencies but with the civilian services. Staffed with active duty and retired military personnel along with civilians, OHB was created by the combined branches of the services to take care of their own. Their single goal is to fill the voids left by governmental agencies who are unable provide the necessary services and support for all branches of the military.


Currently, I am writing the two hour pilot; part of which will be posted here by the end of the week. Several characters were written with specific actors in mind.


Lorelei Stewart--Gloria Loring
Retired Lt. Colonel Elaine Reynolds--Deidre Hall
Deacon James William--Tom Selleck
Michael Woodsman--Drake Hogestyn
Martin Flying Crow--Graham Greene
Randi Cullen--Alyssa Milano


Technorati Tags:
military program, CBS, Donald Bellisario, Gloria Loring, ncis, Sony Pictures, universal pictures, help for military, Gary Sinise, Alan Alda, MASH, Anthony Zuiker, Jerry Bruckeiner, Deidre Hall, Tom Selleck, Alyssa Milano, Graham Greene, Drake Drake Hogestyn, Theresa Chaze, TV series, The Westinghouse Electric Corporation, Viacom, Sumner Redstone, Sir Howard Stringer, Leslie Moonves, Anne Sweeney, Operation Homefront, VA, Red Cross, Theresa Chaze, Mark Harmon, Turner Broadcasting System, Inc, , support the troops, Operation homefront, marines, army, navy, airforce,
Add to: | Technorati | Digg | del.icio.us | Yahoo | BlinkList | Spurl | reddit | Furl |

Ken Corday: Fan You Tube Videos

Dragon Domain: Dark Passions Ignite in Forbidden Romance

To watch the video click here

Days of Our Lives: Message to Ken Corday from Fans at the NBC Boards

Hartleyfan




http://daytimeroyaltyonline.com/topic/8105339/1/


"In desperate times, desperate measures are sometimes the worst things to resort to. What Guiding Light became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."





What an a**,this coming from the guy who axed the biggest supercouple EVER (John and Marlena) and axed vet after vet. Every time he opens his mouth, something stupid comes out.''Done without any homage to the creator of the show'',well isn't that the pot calling the kettle black.This is all coming from a man who has turned his parents dream into a laughing stock and hired a woman who couldn't write a greating card if her life depended on it.Do me/us a favor Corday and SHUT UP.


--------------------




+Quote Post
noledays


Sounds a little like the pot calling the kettle black to me...

Mr. Corday, meet Mr. Kettle.

Oh yeah...and you can kiss my a$$ while you're at it!


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+Quote Post
wiggleworm





What's that they say about glass houses and stones? Yeah, that's right.


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+Quote Post
LaBellaDawna


Kenny crapped corn and I just don't care.
He and people like him are killing soaps and yet he states the obvious while doing the same. I can't believe the nerve of this big goof ball.

Earth to Kenny try watching your own show with out pushing the mute button for a minute please then feel freely to talk about Guiding Light.
Go to the top of the pageReport Post


+Quote Post
noledays


QUOTE (LaBellaDawna @ Apr 14 2009, 11:31 PM) *
Kenny crapped corn and I just don't care.
He and people like him are killing soaps and yet he states the obvious while doing the same. I can't believe the nerve of this big goof ball.

Earth to Kenny try watching your own show with out pushing the mute button for a minute please then feel freely to talk about Guiding Light.


Oh, honey...with a line like that, you should really join us in the Anti-room! I think you'd fit right in!


-------------------


+Quote Post
MNK89





QUOTE (Hartleyfan @ Apr 14 2009, 10:06 PM) *
http://daytimeroyaltyonline.com/topic/8105339/1/


"In desperate times, desperate measures are sometimes the worst things to resort to. [b]What Guiding Light became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."[/b]


What an a**,this coming from the guy who axed the biggest supercouple EVER (John and Marlena) and axed vet after vet. Every time he opens his mouth, something stupid comes out.''Done without any homage to the creator of the show'',well isn't that the pot calling the kettle black.This is all coming from a man who has turned his parents dream into a laughing stock and hired a woman who couldn't write a greating card if her life depended on it.Do me/us a favor Corday and SHUT UP.


Is he serious with this?! What the hell does this man know about what a soap opera is anyway?! I can't believe he actually has the cajones to say this. Mr. Corday should very much be ashamed of himself.



+Quote Post
samanthawellsdim...


Oh wow! Did he really say that! Uhh...I wouldn't be talking like that Corday, DAYS isn't exactly Y & R! And is NOTHING like DAYS is supposed to be and what the creators (your parents) of DAYS had in mind for DAYS, what they created for DAYS. And DAYS is nothing like it used to be and what it was known for and legendarily known for throughout the soap world. That's been gone and destroyed a very long time ago.

I totally agree with what you said Hartleyfan. That was a bit much and totally un-neccessary to say. And a bunch of those actors, crew, and production have lost their jobs, their show...and you know DAYS isn't exactly top-of-the-notch-safe-from-cancellation! And the way the show is running and written nowadays and the fact that DAYS has tarnished and trashed its "Glory & Golden Days" due to writers doing recycled storylines, getting rid of SOME of their biggest vets [some of the vets are still there and being featured like: Ali Sweeney, Kristian A., Peter R., Joe M., Josh T., John A. Peggy M...and so forth, etc.!], writers who don't know DAYS, don't know the history of the show or what it is about, don't know the characters or their histories, and just only focused on angering fans, instead of pleasing them, and just focused on one character and actor only and all the time now, and OVERLY-DRAWN out stories that run waaayy too long with build that leads to nothing, nowhere, and to no proper pay-offs...NBC has been just itching to cancel DAYS! I'm sure NBC is sick of DAYS and their bull and trouble they've been causing and is just sick of dealing with it altogether...and are just inches away from cancelling it, if they're not careful!

I wouldn't be so quick to speak like that and so cocky like that! DAYS isn't exactly #1, isn't Y & R, isn't what it used to be, isn't blowing it out of the water, isn't the best soap show written or produced, and definitely isn't the best written or produced show or safest from cancellation show on television period. Might not need to be so cocky and rude when speaking like that about cancelled shows and such, in a genera that is generally DYING altogether and is getting much worst than getting better and is losing fans by the masses! Wouldn't be so quick to just speak like that so harshly and rudely DAYS. Whether is true or not...still a bit harsh and rude, for a genera that DAYS is in as well, and is also on that cancellation list and has been many times! And has even lost money/budgets and important characters and actors because DAYS is struggling! DAYS...you can't be so quick to talk like that, you're not exactly Y & R or Grey's Anatomy or Academy Award material or shows or something in writing, production, talent, storytelling, or ratings! Might not want to speak so quickly, so harshly, and so cruel and mean about...yet another show that was just canceled in your exact genera!


--------------------




+Quote Post
Hartleyfan


QUOTE (noledays @ Apr 14 2009, 10:18 PM) *
Sounds a little like the pot calling the kettle black to me...

Mr. Corday, meet Mr. Kettle.

Oh yeah...and you can kiss my a$$ while you're at it!



Nothing he does or says surprises me anyone,someone needs to tatoo HYPOCRITE on his frickin forehead.


I have always wondered if he watches the show,guess I got my answer,he doesn't.


--------------------



+Quote Post
samanthawellsdim...


QUOTE (Hartleyfan @ Apr 14 2009, 10:42 PM) *
Nothing he does or says surprises me anyone,someone needs to tatoo HYPOCRITE on his frickin forehead.


I have always wondered if he watches the show,guess I got my answer,he doesn't.



rolling.gif rolling.gif


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+Quote Post
babyfaith


QUOTE (LaBellaDawna @ Apr 14 2009, 10:31 PM) *
Kenny crapped corn and I just don't care.



QUOTE (noledays @ Apr 14 2009, 10:33 PM) *
Oh, honey...with a line like that, you should really join us in the Anti-room! I think you'd fit right in! rolling.gif

I was thinking the same thing.

I can't believe he had the nerve to say something like that.


--------------------




+Quote Post
Soozn79


QUOTE (Hartleyfan @ Apr 14 2009, 11:06 PM) *
http://daytimeroyaltyonline.com/topic/8105339/1/


"In desperate times, desperate measures are sometimes the worst things to resort to. What Guiding Light became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."


Where does he get off? Just goes to show how utterly oblivious he is.


--------------------



Go to the top of the pageReport Post


+Quote Post
LancyPassions





I knew that when I came into this thread, I would not like his reply. LOL! He's a azzmonkey.
t


+Quote Post
Theresa_Chaze


QUOTE (Hartleyfan @ Apr 14 2009, 11:06 PM) *
http://daytimeroyaltyonline.com/topic/8105339/1/


"In desperate times, desperate measures are sometimes the worst things to resort to. What Guiding Light became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."





What an a**,this coming from the guy who axed the biggest supercouple EVER (John and Marlena) and axed vet after vet. Every time he opens his mouth, something stupid comes out.''Done without any homage to the creator of the show'',well isn't that the pot calling the kettle black.This is all coming from a man who has turned his parents dream into a laughing stock and hired a woman who couldn't write a greating card if her life depended on it.Do me/us a favor Corday and SHUT UP.


He's just pissed because he was upstaged. PS I finished the Wedding Story. If anyone is still interested.


--------------------




He's right - GL did not look like a soap opera anymore.



+Quote Post
krista2432

Proud supporter of Mabby,Phelle,Chick,Sole,Larkko, and Zendall
*****



QUOTE (saved @ Apr 15 2009, 10:02 AM) *
He's right - GL did not look like a soap opera anymore.


GL is getting better.. yah not 100% yet but GL is a soap its been a soap for many many many many years.. I don't like Ken he all talk no action and this proves my point.. saying that GL isn't a soap? well apparently he never watched DOOL over again.. because if GL isn't a soap.. than AMC,OLTL,GH,BB,YR,ATWT,and DOOL aren't soaps if GL isn't a soap! I like GL heck alot better than I do right now with DOOL!


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+Quote Post
Hartleyfan

Gotta LOVE Jamey from Daytime Confidential,here is his thoughts on what Corday said.


Perhaps the most well-informed, prolific, skilled— golfer in daytime, Days of Our Lives executive producer Ken Corday speaks out to Soap Opera Digest about CBS basically signaling the end of broadcast television by cancelling Guiding Light.

"In desperate times, desperate measures are sometimes the worst things to resort to. What GUIDING LIGHT became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."

Oh Kenny, this is so not your lesson to teach! No "homage to the creator"? Okay, say what you will about Ellen Wheeler, and God knows I have, but under her jurisdiction Guiding Light crafted a beautiful, PBS-worthy tribute to Irna Phillips. What have you done to honor your Mama and Daddy's legacy Kenny?

Were you paying tribute to the serial your parents Ted and Betty Corday, along with Irna Phillips created when you unceremoniously fired five of the biggest stars in the show's history (Deidre Hall, Drake Hogestyn, Stephen Nichols, Mary Beth Evans and Thaao Penghlis) and replaced them with talking dolls, and no I don't mean Timmy, I mean Molly Burnett. Is it in honor of your birthright that you continue to allow a shameless hack, who wouldn't know a long story if it bit her on the bottom to write, I mean wreck legacy characters and pen shameful storylines that see an autistic child being thrown down stairs and off piers under the guise of "social relevance"? Is allowing a storyline that has one half of your only remaining supercouple being wasted as a cartoon psychic your idea of getting back to the basics of good soap opera? Kenny, why don't you stick to talking about what you know best, how to improve one's golf game.




http://daytimeconfidential.com/2009/04/con...ht-cancellation


--------------------

carolann


QUOTE (Hartleyfan @ Apr 14 2009, 11:42 PM) *
Nothing he does or says surprises me anyone,someone needs to tatoo HYPOCRITE on his frickin forehead.


I have always wondered if he watches the show,guess I got my answer,he doesn't.

Clearly not his own.

QUOTE (Soozn79 @ Apr 15 2009, 12:40 AM) *
Where does he get off? Just goes to show how utterly oblivious he is.

Sometimes you need to know when to keep you mouth shut. Ken clearly hasn't learn this on yet.

In all fairness I can not comment on GL . I didn't watch it.


--------------------



+Quote Post
Theresa_Chaze

It just proves where his head is...it seems someone has a banner that describes it very well. It's too bad Betty put her faith in him. Obviously he didn't deserve it. I'm still wondering who left the show at the end of 06-beginning of 07. Whoever it was was keeping Kenny from destroying the show earlier.

For those who have been supporting the path he has been taking Days--how do you like him now? Still think the show won't be canceled?


--------------------

Aeb_2308

QUOTE (Theresa_Chaze @ Apr 15 2009, 03:23 PM) *
For those who have been supporting the path he has been taking Days--how do you like him now? Still think the show won't be canceled?


I don't suport every path that Ken Corday but I know that the times are not very good. I think that the show is better now than in 03-07 when the economy was stronger. Remember the Gemini twins? The Eden story? The Vendetta Story?(Santeen?) Billie Swap baby Alive? Yes Days has been worse and I sat through it.


I do think Ken Corday did run off his moulth but we are all guilty of that since I have never seen GL I think I will just take it at face value.
Go to the top of the pageReport Post


+Quote Post
Theresa_Chaze


QUOTE (Aeb_2308 @ Apr 15 2009, 04:44 PM) *
I don't support every path that Ken Corday but I know that the times are not very good. I think that the show is better now than in 03-07 when the economy was stronger. Remember the Gemini twins? The Eden story? The Vendetta Story?(Santeen?) Billie Swap baby Alive? Yes Days has been worse and I sat through it.


I do think Ken Corday did run off his mouth but we are all guilty of that since I have never seen GL I think I will just take it at face value.


Ellen Wheeler was trying new camera techniques. That is what made it different than the other soaps.

If it was just one comment, I'd also give him a pass. But it seems like ever statement he makes, he proves just how condescending he is and how little he does know about the fans, the genre and about being a producer.


--------------------
Aeb_2308



QUOTE (Theresa_Chaze @ Apr 15 2009, 04:52 PM) *
Ellen Wheeler was trying new camera techniques. That is what made it different than the other soaps.

If it was just one comment, I'd also give him a pass. But it seems like ever statement he makes, he proves just how condescending he is and how little he does know about the fans, the genre and about being a producer.


I do not know what the technques since I don't watch the show. The shows ratings have been at the bottom since the early 90 of shows still on the air so it was a last atempt to keep the show aflot.

As for his comments well he said somthing stupid but he has improved the show in the last year. Are you seriously telling me Days is worse now than during the stories that I mentioned in the above post?



+Quote Post
noledays


QUOTE (Hartleyfan @ Apr 15 2009, 11:46 AM) *
Gotta LOVE Jamey from Daytime Confidential,here is his thoughts on what Corday said.


Perhaps the most well-informed, prolific, skilled— golfer in daytime, Days of Our Lives executive producer Ken Corday speaks out to Soap Opera Digest about CBS basically signaling the end of broadcast television by cancelling Guiding Light.

"In desperate times, desperate measures are sometimes the worst things to resort to. What GUIDING LIGHT became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."

Oh Kenny, this is so not your lesson to teach! No "homage to the creator"? Okay, say what you will about Ellen Wheeler, and God knows I have, but under her jurisdiction Guiding Light crafted a beautiful, PBS-worthy tribute to Irna Phillips. What have you done to honor your Mama and Daddy's legacy Kenny?

Were you paying tribute to the serial your parents Ted and Betty Corday, along with Irna Phillips created when you unceremoniously fired five of the biggest stars in the show's history (Deidre Hall, Drake Hogestyn, Stephen Nichols, Mary Beth Evans and Thaao Penghlis) and replaced them with talking dolls, and no I don't mean Timmy, I mean Molly Burnett. Is it in honor of your birthright that you continue to allow a shameless hack, who wouldn't know a long story if it bit her on the bottom to write, I mean wreck legacy characters and pen shameful storylines that see an autistic child being thrown down stairs and off piers under the guise of "social relevance"? Is allowing a storyline that has one half of your only remaining supercouple being wasted as a cartoon psychic your idea of getting back to the basics of good soap opera? Kenny, why don't you stick to talking about what you know best, how to improve one's golf game.



http://daytimeconfidential.com/2009/04/con...ht-cancellation



JG always knows exactly what to say to cheer me up!


--------------------



+Quote Post
Theresa_Chaze



QUOTE (Aeb_2308 @ Apr 15 2009, 07:55 PM) *
I do not know what the technques since I don't watch the show. The shows ratings have been at the bottom since the early 90 of shows still on the air so it was a last atempt to keep the show aflot.

As for his comments well he said somthing stupid but he has improved the show in the last year. Are you seriously telling me Days is worse now than during the stories that I mentioned in the above post?


Improved the show ARE YOU SERIOUS!!!!! He has destroyed three of the most popular fan bases by firing the firing the actors--you know ones with actual talent. The third-Bo and Hope is on the way out from what I've read on the boards. Bo as a psychic? There is no basis for it and from what I've seen the writers did less than zero research and are writing from sheer bigotry. It's looking like Hope will be having an affair with Roman--which is totally contrary to her character and Roman's. The who killed Trent murder mystery was a joke--a bad one at that. No one cared that he was killed and Nick being the killer was just pulled out of the air. His big drug problem, which was supposed to make him crazy, developed over a week. Then you have the triangles, the baby switching, instant love from sex in elevators....the storylines are inconsistent, shallow and fortune cookies are better thought out and developed. The new characters don't have personalities--the are caricatures. The actors don't have enough talent to be cast in high school productions. Showing and looking good doesn't make you an actor; it makes you a mannequin, which is all the newbies are. The experienced actors they have brought in haven't been given anything to work with when it comes to character or script.

Higley has been fired from every gig she has gotten because she writes the same crap wherever she goes. She refuses to learn the show or character history. Days no longer is a show of suspense, drama, romance and humor, but one of soft porn for tweens and teens where love is sex in an elevator. That's all she can write. I put a few Youtube videos on my blog of the good old Days. If you aren't afraid of having your delusions shattered, watch them. That was good TV.

Everyone in the industry knows it. Kenny knows it and that's why he hired her--to tank the show.

Are the other soaps doing better--I don't know. I do know that the writers keep being circulated from show to show which has made them all stagnant.

But hey, I've got my resume material. There has to be someone who is looking for fresh material. I've fulfilled my promise plus. The ghost story is finished. The Wedding is finished. I've moved on to new projects. How much I'll be visiting the boards in the future, I don't know. Cause frankly, I've run out of things to say. It's time to flush the toilet of the crap Higley has been spreading. Eventually the septic tank will break it on down and Days will disappear into history, taking with it Higley, Corday and Tomlin. Good ridden to the last three.



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+Quote Post
noledays


QUOTE (Theresa_Chaze @ Apr 15 2009, 09:14 PM) *
Improved the show ARE YOU SERIOUS!!!!! He has destroyed three of the most popular fan bases by firing the firing the actors--you know ones with actual talent. The third-Bo and Hope is on the way out from what I've read on the boards. Bo as a psychic? There is no basis for it and from what I've seen the writers did less than zero research and are writing from sheer bigotry. It's looking like Hope will be having an affair with Roman--which is totally contrary to her character and Roman's. The who killed Trent murder mystery was a joke--a bad one at that. No one cared that he was killed and Nick being the killer was just pulled out of the air. His big drug problem, which was supposed to make him crazy, developed over a week. Then you have the triangles, the baby switching, instant love from sex in elevators....the storylines are inconsistent, shallow and fortune cookies are better thought out and developed. The new characters don't have personalities--the are caricatures. The actors don't have enough talent to be cast in high school productions. Showing and looking good doesn't make you an actor; it makes you a mannequin, which is all the newbies are. The experienced actors they have brought in haven't been given anything to work with when it comes to character or script.

Higley has been fired from every gig she has gotten because she writes the same crap wherever she goes. She refuses to learn the show or character history. Days no longer is a show of suspense, drama, romance and humor, but one of soft porn for tweens and teens where love is sex in an elevator. That's all she can write. I put a few Youtube videos on my blog of the good old Days. If you aren't afraid of having your delusions shattered, watch them. That was good TV.

Everyone in the industry knows it. Kenny knows it and that's why he hired her--to tank the show.

Are the other soaps doing better--I don't know. I do know that the writers keep being circulated from show to show which has made them all stagnant.

But hey, I've got my resume material. There has to be someone who is looking for fresh material. I've fulfilled my promise plus. The ghost story is finished. The Wedding is finished. I've moved on to new projects. How much I'll be visiting the boards in the future, I don't know. Cause frankly, I've run out of things to say. It's time to flush the toilet of the crap Higley has been spreading. Eventually the septic tank will break it on down and Days will disappear into history, taking with it Higley, Corday and Tomlin. Good ridden to the last three.



Amen, sister! Especially the bolded parts!


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+Quote Post
JnJFan


QUOTE (Hartleyfan @ Apr 14 2009, 11:06 PM) *
http://daytimeroyaltyonline.com/topic/8105339/1/


"In desperate times, desperate measures are sometimes the worst things to resort to. What Guiding Light became was not a soap opera. It smacked of ESPN or the evening news and done without any homage to the creator of the show. It wasn't because of one inept person in the last year or two; the show ran its course."


What an ass. At least Guiding Light kept and used many of their beloved vets and even brought back former popular characters to try and make an effort. Too bad it was too late. Corday is one to talk, look at how many popular and talented actors he has fired and how many useless, talentless newbies he's brought on. Shut up Ken! Jerk.


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+Quote Post
Theresa_Chaze


Would anyone mind if I posted this thread on my blog. It's getting a little traffic, so it might help. Help do what I'm not sure. But I believe in miracles... or it could just be gas.


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+Quote Post
noledays



Fine with me...whatever helps...


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New_Days_Fan


You know, I think everytime I need a nice big laugh, I'm going to read that.


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